Mustard
The “Mustard” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mustard – shopping list additions
341 491in Sep '25–Aug '26
↑ 29.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
94.1%
Ads 3.4% | Leaflets 2.4%1. “Mustard” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Mustard | Mayonnaise | Ketchup | Horseradish |
|---|---|---|---|---|
| Sep '25 | 16935 | 34690 | 23203 | 2835 |
| Oct '25 | 19216 | 39300 | 23973 | 3584 |
| Nov '25 | 19489 | 39542 | 22768 | 4000 |
| Dec '25 | 33038 | 67942 | 25667 | 9593 |
| Jan '26 | 21576 | 35773 | 25619 | 3800 |
| Feb '26 | 18987 | 35222 | 25403 | 3336 |
| Mar '26 | 25146 | 59874 | 77480 | 18448 |
| Apr '26 | 28433 | 42465 | 36022 | 15998 |
| May '26 | 19366 | 26141 | 30958 | 2160 |
| Jun '26 | 35899 | 51582 | 55036 | 4469 |
| Jul '26 | 52050 | 79469 | 82448 | 11251 |
| Aug '26 | 51356 | 81055 | 81385 | 9790 |
Mustard – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mustard – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 85 |
| Feb | 76 |
| Mar | 92 |
| Apr | 118 |
| May | 80 |
| Jun | 112 |
| Jul | 143 |
| Aug | 141 |
| Sep | 70 |
| Oct | 76 |
| Nov | 80 |
| Dec | 127 |
Mustard recorded year-over-year growth, but its comparative standing is unavailable: it achieved 341,491 additions over 12 months with growth of 29.3% year over year. The supplied growth verdict and rank against the other subcategories are unavailable, so its pace cannot be compared.
2. How do Poles plan to buy in the “Mustard” subcategory?
SourcesMustard – source mix
| Sources | Value |
|---|---|
| From leaflets | 8303 |
| From ads | 11722 |
| Organic | 321466 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mustard | 2.43 | 3.43 | 94.14 |
| Mayonnaise | 5.59 | 3.18 | 91.23 |
| Ketchup | 4.17 | 10.42 | 85.41 |
| Horseradish | 5.19 | 0.1 | 94.71 |
Mustard – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 216 | 884 | 15835 |
| Oct '25 | 307 | 994 | 17915 |
| Nov '25 | 369 | 868 | 18252 |
| Dec '25 | 693 | 680 | 31665 |
| Jan '26 | 782 | 1151 | 19643 |
| Feb '26 | 511 | 992 | 17484 |
| Mar '26 | 794 | 1087 | 23265 |
| Apr '26 | 802 | 820 | 26811 |
| May '26 | 533 | 826 | 18007 |
| Jun '26 | 1058 | 1175 | 33666 |
| Jul '26 | 1491 | 1094 | 49465 |
| Aug '26 | 747 | 1151 | 49458 |
Brands from the “Mustard” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kamis | 3230 | 3 | 1428 |
| Roleski | 852 | 1 | 996 |
| Prymat | 850 | 0 | 290 |
| Madero | 751 | 0 | 245 |
| Develey | 317 | 80 | 309 |
| Musztarda Kielecka | 44 | 0 | 287 |
| Pegaz | 34 | 0 | 104 |
| Maille | 90 | 0 | 37 |
| Kania | 77 | 0 | 34 |
| Mosso | 20 | 0 | 27 |
Mustard is predominantly organic, while paid impulse is stronger than in two of three other subcategories: over the 12-month window, the source split was 94.1% organic, 3.4% from ads and 2.4% from leaflets. The organic share was higher than in two of three other subcategories, including Mayonnaise at 91.2%, but lower than in Horseradish at 94.7%. The ad share was higher than in two of three other subcategories and lower than in one, so it was not below most of the other subcategories.
