Horseradish
The “Horseradish” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Horseradish – shopping list additions
89 264in Sep '25–Aug '26
↑ 30.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
94.7%
Ads 0.1% | Leaflets 5.2%1. “Horseradish” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Horseradish | Mayonnaise | Ketchup | Mustard |
|---|---|---|---|---|
| Sep '25 | 2835 | 34690 | 23203 | 16935 |
| Oct '25 | 3584 | 39300 | 23973 | 19216 |
| Nov '25 | 4000 | 39542 | 22768 | 19489 |
| Dec '25 | 9593 | 67942 | 25667 | 33038 |
| Jan '26 | 3800 | 35773 | 25619 | 21576 |
| Feb '26 | 3336 | 35222 | 25403 | 18987 |
| Mar '26 | 18448 | 59874 | 77480 | 25146 |
| Apr '26 | 15998 | 42465 | 36022 | 28433 |
| May '26 | 2160 | 26141 | 30958 | 19366 |
| Jun '26 | 4469 | 51582 | 55036 | 35899 |
| Jul '26 | 11251 | 79469 | 82448 | 52050 |
| Aug '26 | 9790 | 81055 | 81385 | 51356 |
Horseradish – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Horseradish – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 58 |
| Feb | 50 |
| Mar | 174 |
| Apr | 303 |
| May | 36 |
| Jun | 53 |
| Jul | 117 |
| Aug | 101 |
| Sep | 43 |
| Oct | 55 |
| Nov | 63 |
| Dec | 149 |
Horseradish grew year over year, but its standing against the other subcategories is unavailable: over 12 months, subcategory Horseradish recorded 89,264 additions over 12 months with 30.5% year-over-year growth. The supplied comparative growth verdict and rank are unavailable, so its pace cannot be placed against the other subcategories.
2. How do Poles plan to buy in the “Horseradish” subcategory?
SourcesHorseradish – source mix
| Sources | Value |
|---|---|
| From leaflets | 4635 |
| From ads | 90 |
| Organic | 84539 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Horseradish | 5.19 | 0.1 | 94.71 |
| Mayonnaise | 5.59 | 3.18 | 91.23 |
| Ketchup | 4.17 | 10.42 | 85.41 |
| Mustard | 2.43 | 3.43 | 94.14 |
Horseradish – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 9 | 2826 |
| Oct '25 | 10 | 8 | 3566 |
| Nov '25 | 12 | 9 | 3979 |
| Dec '25 | 39 | 17 | 9537 |
| Jan '26 | 89 | 7 | 3704 |
| Feb '26 | 71 | 6 | 3259 |
| Mar '26 | 3543 | 13 | 14892 |
| Apr '26 | 677 | 8 | 15313 |
| May '26 | 45 | 3 | 2112 |
| Jun '26 | 63 | 8 | 4398 |
| Jul '26 | 50 | 2 | 11199 |
| Aug '26 | 36 | 0 | 9754 |
Brands from the “Horseradish” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Krakus | 1765 | 0 | 793 |
| Madero | 788 | 0 | 68 |
| Polonaise | 98 | 0 | 401 |
| Motyl | 32 | 0 | 123 |
| W.Dymecki | 0 | 0 | 92 |
| Mosso | 4 | 0 | 35 |
| Rolnik | 11 | 0 | 9 |
| Prymat | 6 | 0 | 3 |
Organic additions dominate, while advertising is underused: in the 12-month window, the source split was 94.7% organic additions, 5.2% leaflet-driven additions, and 0.1% ad-driven additions. The advertising channel produced 90 additions in the 12-month window, and its share was lower than in all three other subcategories; the organic share was higher than in all three, including subcategory Mustard at 94.1%.
