Mayonnaise
The “Mayonnaise” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mayonnaise – shopping list additions
593 055in Sep '25–Aug '26
↑ 25.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
91.2%
Ads 3.2% | Leaflets 5.6%1. “Mayonnaise” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Mayonnaise | Ketchup | Mustard | Horseradish |
|---|---|---|---|---|
| Sep '25 | 34690 | 23203 | 16935 | 2835 |
| Oct '25 | 39300 | 23973 | 19216 | 3584 |
| Nov '25 | 39542 | 22768 | 19489 | 4000 |
| Dec '25 | 67942 | 25667 | 33038 | 9593 |
| Jan '26 | 35773 | 25619 | 21576 | 3800 |
| Feb '26 | 35222 | 25403 | 18987 | 3336 |
| Mar '26 | 59874 | 77480 | 25146 | 18448 |
| Apr '26 | 42465 | 36022 | 28433 | 15998 |
| May '26 | 26141 | 30958 | 19366 | 2160 |
| Jun '26 | 51582 | 55036 | 35899 | 4469 |
| Jul '26 | 79469 | 82448 | 52050 | 11251 |
| Aug '26 | 81055 | 81385 | 51356 | 9790 |
Mayonnaise – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mayonnaise – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 77 |
| Mar | 110 |
| Apr | 108 |
| May | 61 |
| Jun | 92 |
| Jul | 141 |
| Aug | 128 |
| Sep | 76 |
| Oct | 88 |
| Nov | 90 |
| Dec | 148 |
Mayonnaise is growing, but its pace cannot be compared with the other subcategories: over the 12-month window, it recorded 593 055 additions, with year-over-year growth of 25.9%. The supplied fields do not provide a precomputed comparison of growth pace; across the monthly series, additions rose from 34,690 in September 2025 to 81,055 in August 2026.
2. How do Poles plan to buy in the “Mayonnaise” subcategory?
SourcesMayonnaise – source mix
| Sources | Value |
|---|---|
| From leaflets | 33131 |
| From ads | 18845 |
| Organic | 541079 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mayonnaise | 5.59 | 3.18 | 91.23 |
| Ketchup | 4.17 | 10.42 | 85.41 |
| Mustard | 2.43 | 3.43 | 94.14 |
| Horseradish | 5.19 | 0.1 | 94.71 |
Mayonnaise – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 591 | 3602 | 30497 |
| Oct '25 | 1079 | 399 | 37822 |
| Nov '25 | 3663 | 343 | 35536 |
| Dec '25 | 5356 | 3403 | 59183 |
| Jan '26 | 1581 | 489 | 33703 |
| Feb '26 | 2603 | 427 | 32192 |
| Mar '26 | 8907 | 6769 | 44198 |
| Apr '26 | 2320 | 1522 | 38623 |
| May '26 | 844 | 399 | 24898 |
| Jun '26 | 1853 | 496 | 49233 |
| Jul '26 | 2337 | 471 | 76661 |
| Aug '26 | 1997 | 525 | 78533 |
Brands from the “Mayonnaise” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Winiary | 17184 | 9216 | 11009 |
| Majonez Kielecki | 2628 | 2928 | 14463 |
| Hellmann's | 1015 | 200 | 1360 |
| Ocetix Majonez Pomorski | 246 | 0 | 636 |
| Mosso | 345 | 4 | 429 |
| Roleski | 317 | 0 | 229 |
| Wielkopolski Majonez | 166 | 0 | 113 |
| Pegaz | 5 | 0 | 210 |
| Białuty | 16 | 0 | 68 |
| Beskidzki | 19 | 0 | 17 |
Mayonnaise is primarily organic, while advertising is underused versus most other subcategories: across the same 12-month window, organic additions accounted for 91.2%, leaflet-driven additions for 5.6%, and ad-driven additions for 3.2%. The organic share was below two of the three other subcategories and above one, standing below Mustard at 94.1% and above Ketchup at 85.4%. The ad share was below two of the three other subcategories, indicating that advertising is underused relative to most of them.
