Ketchup
The “Ketchup” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ketchup – shopping list additions
509 962in Sep '25–Aug '26
↑ 87.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/4
of 4 subcategoriesOrganic additions
85.4%
Ads 10.4% | Leaflets 4.2%1. “Ketchup” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ketchup | Mayonnaise | Mustard | Horseradish |
|---|---|---|---|---|
| Sep '25 | 23203 | 34690 | 16935 | 2835 |
| Oct '25 | 23973 | 39300 | 19216 | 3584 |
| Nov '25 | 22768 | 39542 | 19489 | 4000 |
| Dec '25 | 25667 | 67942 | 33038 | 9593 |
| Jan '26 | 25619 | 35773 | 21576 | 3800 |
| Feb '26 | 25403 | 35222 | 18987 | 3336 |
| Mar '26 | 77480 | 59874 | 25146 | 18448 |
| Apr '26 | 36022 | 42465 | 28433 | 15998 |
| May '26 | 30958 | 26141 | 19366 | 2160 |
| Jun '26 | 55036 | 51582 | 35899 | 4469 |
| Jul '26 | 82448 | 79469 | 52050 | 11251 |
| Aug '26 | 81385 | 81055 | 51356 | 9790 |
Ketchup – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ketchup – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 76 |
| Mar | 153 |
| Apr | 91 |
| May | 82 |
| Jun | 117 |
| Jul | 162 |
| Aug | 157 |
| Sep | 63 |
| Oct | 68 |
| Nov | 72 |
| Dec | 81 |
Ketchup is growing strongly, but its relative growth standing is unavailable: over the 12 months ending August 2026, it recorded 509,962 additions, with 87.2% year-over-year growth. The supplied data does not include a precomputed comparison verdict against the other subcategories, so their relative growth cannot be stated reliably.
2. How do Poles plan to buy in the “Ketchup” subcategory?
SourcesKetchup – source mix
| Sources | Value |
|---|---|
| From leaflets | 21263 |
| From ads | 53140 |
| Organic | 435559 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ketchup | 4.17 | 10.42 | 85.41 |
| Mayonnaise | 5.59 | 3.18 | 91.23 |
| Mustard | 2.43 | 3.43 | 94.14 |
| Horseradish | 5.19 | 0.1 | 94.71 |
Ketchup – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 60 | 2441 | 20702 |
| Oct '25 | 77 | 971 | 22925 |
| Nov '25 | 59 | 279 | 22430 |
| Dec '25 | 85 | 58 | 25524 |
| Jan '26 | 621 | 213 | 24785 |
| Feb '26 | 739 | 291 | 24373 |
| Mar '26 | 2354 | 43707 | 31419 |
| Apr '26 | 2502 | 1099 | 32421 |
| May '26 | 2143 | 2533 | 26282 |
| Jun '26 | 3963 | 464 | 50609 |
| Jul '26 | 5158 | 162 | 77128 |
| Aug '26 | 3502 | 922 | 76961 |
Brands from the “Ketchup” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Develey | 45 | 48160 | 755 |
| Pudliszki | 7868 | 2478 | 5141 |
| Kotlin | 8289 | 1319 | 4545 |
| Heinz | 2387 | 1098 | 3167 |
| Roleski | 1605 | 1 | 3201 |
| Madero | 2016 | 0 | 1621 |
| Tortex | 389 | 493 | 1223 |
| Włocławek | 308 | 0 | 1435 |
| Kania | 323 | 0 | 182 |
| Hellmann's | 36 | 76 | 370 |
Ketchup is primarily organic but more ad-dependent than the other subcategories: over the 12 months ending August 2026, 85.4% of additions were organic, 10.4% came from ads, and 4.2% came from leaflets. Its organic share was lower than in all three other subcategories, including Mayonnaise at 91.2%; its ad share was higher than in all three other subcategories, indicating greater dependence on paid impulse.
