Plant-based cold cuts
The “Plant-based cold cuts” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Plant-based cold cuts – shopping list additions
7 307in Sep '25–Aug '26
↑ 24.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
98%
Ads 0.1% | Leaflets 1.9%1. “Plant-based cold cuts” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Plant-based cold cuts | Cold cuts, sausages | Frankfurters | Kabanos sausages | High-protein kabanos sausages | High-protein frankfurters |
|---|---|---|---|---|---|---|
| Sep '25 | 403 | 17386 | 48402 | 19643 | 40 | 51 |
| Oct '25 | 431 | 23341 | 54856 | 20925 | 49 | 42 |
| Nov '25 | 408 | 35190 | 53153 | 23967 | 25 | 38 |
| Dec '25 | 572 | 50688 | 59396 | 34291 | 16 | 34 |
| Jan '26 | 590 | 29972 | 65462 | 26582 | 1320 | 105 |
| Feb '26 | 393 | 13190 | 64348 | 25568 | 15 | 83 |
| Mar '26 | 482 | 14999 | 62056 | 26069 | 37 | 28 |
| Apr '26 | 459 | 9797 | 53141 | 22646 | 30 | 44 |
| May '26 | 417 | 7847 | 48347 | 21042 | 33 | 49 |
| Jun '26 | 721 | 436231 | 89043 | 37179 | 31 | 89 |
| Jul '26 | 1202 | 628440 | 138696 | 59499 | 67 | 136 |
| Aug '26 | 1229 | 264037 | 144706 | 60177 | 38 | 152 |
Plant-based cold cuts – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Plant-based cold cuts – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 78 |
| Mar | 91 |
| Apr | 94 |
| May | 81 |
| Jun | 103 |
| Jul | 145 |
| Aug | 152 |
| Sep | 79 |
| Oct | 89 |
| Nov | 85 |
| Dec | 103 |
Plant-based cold cuts grew year over year, but its standing against other subcategories cannot be established: the subcategory recorded 7,307 additions over 12 months and grew 24.7% year over year. The pace cannot be compared because no precomputed comparison with the other subcategories is provided.
2. How do Poles plan to buy in the “Plant-based cold cuts” subcategory?
SourcesPlant-based cold cuts – source mix
| Sources | Value |
|---|---|
| From leaflets | 139 |
| From ads | 9 |
| Organic | 7159 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Plant-based cold cuts | 1.9 | 0.12 | 97.98 |
| Cold cuts, sausages | 5.85 | 3.12 | 91.03 |
| Frankfurters | 6.98 | 1.74 | 91.28 |
| Kabanos sausages | 12.07 | 1.49 | 86.44 |
| High-protein kabanos sausages | 3.23 | 76.54 | 20.23 |
| High-protein frankfurters | 17.51 | 0.82 | 81.67 |
Plant-based cold cuts – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 2 | 401 |
| Oct '25 | 0 | 1 | 430 |
| Nov '25 | 2 | 0 | 406 |
| Dec '25 | 1 | 1 | 570 |
| Jan '26 | 90 | 0 | 500 |
| Feb '26 | 0 | 1 | 392 |
| Mar '26 | 4 | 0 | 478 |
| Apr '26 | 0 | 4 | 455 |
| May '26 | 3 | 0 | 414 |
| Jun '26 | 1 | 0 | 720 |
| Jul '26 | 0 | 0 | 1202 |
| Aug '26 | 38 | 0 | 1191 |
Brands from the “Plant-based cold cuts” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| BezMięsny | 9 | 0 | 3 |
| Violife | 0 | 0 | 5 |
| Well Well | 1 | 0 | 3 |
| Polsoja | 0 | 0 | 1 |
| Gut Bio | 0 | 0 | 0 |
Organic additions dominate and advertising is unused: over the same 12-month window, organic additions represented 98.0%, leaflet-driven additions 1.9%, and advertising 0.1% of the subcategory's volume. The organic share was higher than in all five other subcategories, including Frankfurters at 91.3%. The advertising channel generated only 9 additions over the window, below the level in all five other subcategories.
