Kabanos sausages
The “Kabanos sausages” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Kabanos sausages – shopping list additions
377 588in Sep '25–Aug '26
↑ 45.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
86.4%
Ads 1.5% | Leaflets 12.1%1. “Kabanos sausages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Kabanos sausages | Cold cuts, sausages | Frankfurters | Plant-based cold cuts | High-protein kabanos sausages | High-protein frankfurters |
|---|---|---|---|---|---|---|
| Sep '25 | 19643 | 17386 | 48402 | 403 | 40 | 51 |
| Oct '25 | 20925 | 23341 | 54856 | 431 | 49 | 42 |
| Nov '25 | 23967 | 35190 | 53153 | 408 | 25 | 38 |
| Dec '25 | 34291 | 50688 | 59396 | 572 | 16 | 34 |
| Jan '26 | 26582 | 29972 | 65462 | 590 | 1320 | 105 |
| Feb '26 | 25568 | 13190 | 64348 | 393 | 15 | 83 |
| Mar '26 | 26069 | 14999 | 62056 | 482 | 37 | 28 |
| Apr '26 | 22646 | 9797 | 53141 | 459 | 30 | 44 |
| May '26 | 21042 | 7847 | 48347 | 417 | 33 | 49 |
| Jun '26 | 37179 | 436231 | 89043 | 721 | 31 | 89 |
| Jul '26 | 59499 | 628440 | 138696 | 1202 | 67 | 136 |
| Aug '26 | 60177 | 264037 | 144706 | 1229 | 38 | 152 |
Kabanos sausages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Kabanos sausages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 87 |
| Mar | 88 |
| Apr | 83 |
| May | 75 |
| Jun | 107 |
| Jul | 149 |
| Aug | 152 |
| Sep | 81 |
| Oct | 81 |
| Nov | 89 |
| Dec | 115 |
Kabanos sausages are growing, but their pace cannot be ranked against the other subcategories: the subcategory recorded 377,588 additions over the 12 months ending August 2026, with 45.1% year-over-year growth. A comparison of its growth pace with the other subcategories is not available.
2. How do Poles plan to buy in the “Kabanos sausages” subcategory?
SourcesKabanos sausages – source mix
| Sources | Value |
|---|---|
| From leaflets | 45575 |
| From ads | 5612 |
| Organic | 326401 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Kabanos sausages | 12.07 | 1.49 | 86.44 |
| Cold cuts, sausages | 5.85 | 3.12 | 91.03 |
| Frankfurters | 6.98 | 1.74 | 91.28 |
| Plant-based cold cuts | 1.9 | 0.12 | 97.98 |
| High-protein kabanos sausages | 3.23 | 76.54 | 20.23 |
| High-protein frankfurters | 17.51 | 0.82 | 81.67 |
Kabanos sausages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 863 | 16 | 18764 |
| Oct '25 | 1161 | 21 | 19743 |
| Nov '25 | 3214 | 8 | 20745 |
| Dec '25 | 4294 | 2259 | 27738 |
| Jan '26 | 3966 | 1311 | 21305 |
| Feb '26 | 4962 | 955 | 19651 |
| Mar '26 | 5638 | 942 | 19489 |
| Apr '26 | 3083 | 6 | 19557 |
| May '26 | 3797 | 7 | 17238 |
| Jun '26 | 3357 | 18 | 33804 |
| Jul '26 | 6223 | 29 | 53247 |
| Aug '26 | 5017 | 40 | 55120 |
Brands from the “Kabanos sausages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Tarczyński | 25736 | 3564 | 8346 |
| Pikok | 3178 | 1 | 1273 |
| Kraina Wędlin | 2941 | 0 | 385 |
| Krakus | 1363 | 0 | 483 |
| Berlinki | 592 | 6 | 133 |
| Olewnik | 184 | 0 | 125 |
| Morliny | 264 | 0 | 2 |
| Duda | 66 | 0 | 107 |
| Sokołów | 65 | 8 | 72 |
| JBB Bałdyga | 32 | 0 | 26 |
Organic additions dominate, while advertising is underused: across the reporting window, organic additions represented 86.44%, leaflet-driven additions 12.07%, and ad-driven additions 1.49%. The organic share was lower than in three of five other subcategories and higher than in two, including subcategory High-protein frankfurters at 81.67% and below subcategory Frankfurters at 91.28%. The ad share was below that of three of the five other subcategories, indicating underuse of advertising relative to most of them.
