Frankfurters
The “Frankfurters” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frankfurters – shopping list additions
881 606in Sep '25–Aug '26
↑ 35% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
91.3%
Ads 1.7% | Leaflets 7%1. “Frankfurters” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frankfurters | Cold cuts, sausages | Kabanos sausages | Plant-based cold cuts | High-protein kabanos sausages | High-protein frankfurters |
|---|---|---|---|---|---|---|
| Sep '25 | 48402 | 17386 | 19643 | 403 | 40 | 51 |
| Oct '25 | 54856 | 23341 | 20925 | 431 | 49 | 42 |
| Nov '25 | 53153 | 35190 | 23967 | 408 | 25 | 38 |
| Dec '25 | 59396 | 50688 | 34291 | 572 | 16 | 34 |
| Jan '26 | 65462 | 29972 | 26582 | 590 | 1320 | 105 |
| Feb '26 | 64348 | 13190 | 25568 | 393 | 15 | 83 |
| Mar '26 | 62056 | 14999 | 26069 | 482 | 37 | 28 |
| Apr '26 | 53141 | 9797 | 22646 | 459 | 30 | 44 |
| May '26 | 48347 | 7847 | 21042 | 417 | 33 | 49 |
| Jun '26 | 89043 | 436231 | 37179 | 721 | 31 | 89 |
| Jul '26 | 138696 | 628440 | 59499 | 1202 | 67 | 136 |
| Aug '26 | 144706 | 264037 | 60177 | 1229 | 38 | 152 |
Frankfurters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frankfurters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 94 |
| Mar | 92 |
| Apr | 81 |
| May | 78 |
| Jun | 108 |
| Jul | 146 |
| Aug | 154 |
| Sep | 77 |
| Oct | 88 |
| Nov | 88 |
| Dec | 91 |
The Frankfurters subcategory grew year over year, but its pace cannot be compared with other subcategories: it recorded 881,606 additions over 12 months, with 35.0% growth year over year. No precomputed comparison of growth against the other subcategories is available.
2. How do Poles plan to buy in the “Frankfurters” subcategory?
SourcesFrankfurters – source mix
| Sources | Value |
|---|---|
| From leaflets | 61571 |
| From ads | 15383 |
| Organic | 804652 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frankfurters | 6.98 | 1.74 | 91.28 |
| Cold cuts, sausages | 5.85 | 3.12 | 91.03 |
| Kabanos sausages | 12.07 | 1.49 | 86.44 |
| Plant-based cold cuts | 1.9 | 0.12 | 97.98 |
| High-protein kabanos sausages | 3.23 | 76.54 | 20.23 |
| High-protein frankfurters | 17.51 | 0.82 | 81.67 |
Frankfurters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 1758 | 915 | 45729 |
| Oct '25 | 2094 | 37 | 52725 |
| Nov '25 | 5163 | 22 | 47968 |
| Dec '25 | 3654 | 304 | 55438 |
| Jan '26 | 5417 | 42 | 60003 |
| Feb '26 | 6392 | 7094 | 50862 |
| Mar '26 | 6227 | 6772 | 49057 |
| Apr '26 | 4760 | 22 | 48359 |
| May '26 | 6154 | 23 | 42170 |
| Jun '26 | 5403 | 27 | 83613 |
| Jul '26 | 7485 | 56 | 131155 |
| Aug '26 | 7064 | 69 | 137573 |
Brands from the “Frankfurters” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Tarczyński | 11844 | 289 | 11896 |
| Berlinki | 8050 | 812 | 12021 |
| Sokołów | 4735 | 31 | 11250 |
| Kraina Wędlin | 12319 | 0 | 1562 |
| Indykpol | 280 | 12184 | 91 |
| Pikok | 8089 | 9 | 3232 |
| Goodvalley Dolina Dobra | 5363 | 297 | 4597 |
| Krakus | 2526 | 0 | 1357 |
| Morliny | 1049 | 1 | 79 |
| Madej Wróbel | 528 | 0 | 30 |
Organic is dominant, while paid activity exceeds most comparable subcategories: organic additions accounted for 91.3%, versus 1.7% from ads and 7.0% from leaflets over the same 12-month window. The organic share was higher than in four of five other subcategories: it was below subcategory Plant-based cold cuts at 98.0% and above subcategory Cold cuts, sausages at 91.0%. The ad share was higher than in three of five other subcategories and lower than in two.
