Toothpastes and gels
The “Toothpastes and gels” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toothpastes and gels – shopping list additions
178in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/5
of 5 subcategoriesOrganic additions
31.5%
Ads 0% | Leaflets 68.5%1. “Toothpastes and gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toothpastes and gels | Diapers, nappies | Care products | Laundry detergents | Wet wipes |
|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 10 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 2 | 612 | 15 | 1 | 1 |
| Jul '26 | 3 | 1689 | 239 | 3 | 3 |
| Aug '26 | 56 | 3679 | 197 | 27 | 1 |
| Sep '26 | 117 | 3013 | 430 | 4 | 8 |
Toothpastes and gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toothpastes and gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 13 |
| Jul | 20 |
| Aug | 378 |
| Sep | 789 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Toothpastes and gels: 178 additions in the period, 0% YoY. Ranked 3 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Toothpastes and gels” subcategory?
SourcesToothpastes and gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 122 |
| From ads | 0 |
| Organic | 56 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toothpastes and gels | 68.54 | 0 | 31.46 |
| Diapers, nappies | 65.78 | 18.84 | 15.38 |
| Care products | 81.95 | 0 | 18.05 |
| Laundry detergents | 82.86 | 0 | 17.14 |
| Wet wipes | 0 | 0 | 100 |
Toothpastes and gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 1 | 0 | 1 |
| Jul '26 | 1 | 0 | 2 |
| Aug '26 | 28 | 0 | 28 |
| Sep '26 | 92 | 0 | 25 |
Brands from the “Toothpastes and gels” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Elmex | 89 | 0 | 11 |
| Colgate | 16 | 0 | 1 |
| Nenedent | 0 | 0 | 0 |
| Ziajka | 0 | 0 | 0 |
| Biorepair Junior | 0 | 0 | 0 |
| Blend-a-med Blendi | 0 | 0 | 0 |
| Bobini | 0 | 0 | 0 |
| Signal | 0 | 0 | 0 |
| Alterra | 0 | 0 | 0 |
Source mix: organic 31.5%, from ads 0%, from leaflets 68.5%.
