Care products
The “Care products” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Care products – shopping list additions
881in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/5
of 5 subcategoriesOrganic additions
18%
Ads 0% | Leaflets 82%1. “Care products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Care products | Diapers, nappies | Toothpastes and gels | Laundry detergents | Wet wipes |
|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 10 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 15 | 612 | 2 | 1 | 1 |
| Jul '26 | 239 | 1689 | 3 | 3 | 3 |
| Aug '26 | 197 | 3679 | 56 | 27 | 1 |
| Sep '26 | 430 | 3013 | 117 | 4 | 8 |
Care products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Care products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 20 |
| Jul | 326 |
| Aug | 268 |
| Sep | 586 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Care products: 881 additions in the period, 0% YoY. Ranked 2 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Care products” subcategory?
SourcesCare products – source mix
| Sources | Value |
|---|---|
| From leaflets | 722 |
| From ads | 0 |
| Organic | 159 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Care products | 81.95 | 0 | 18.05 |
| Diapers, nappies | 65.78 | 18.84 | 15.38 |
| Toothpastes and gels | 68.54 | 0 | 31.46 |
| Laundry detergents | 82.86 | 0 | 17.14 |
| Wet wipes | 0 | 0 | 100 |
Care products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 15 | 0 | 0 |
| Jul '26 | 227 | 0 | 12 |
| Aug '26 | 140 | 0 | 57 |
| Sep '26 | 340 | 0 | 90 |
Brands from the “Care products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bambino | 963 | 0 | 92 |
| HiPP | 144 | 0 | 17 |
| Nivea Baby | 138 | 0 | 23 |
| Dada | 54 | 0 | 9 |
| Johnson's Baby | 55 | 0 | 3 |
| Babydream | 28 | 0 | 2 |
| Bobini | 13 | 0 | 0 |
| Balneum | 6 | 0 | 0 |
| Ziajka | 4 | 0 | 0 |
| Emolium | 0 | 0 | 1 |
Source mix: organic 18.1%, from ads 0%, from leaflets 82%.
