Laundry detergents
The “Laundry detergents” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Laundry detergents – shopping list additions
35in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/5
of 5 subcategoriesOrganic additions
17.1%
Ads 0% | Leaflets 82.9%1. “Laundry detergents” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Laundry detergents | Diapers, nappies | Care products | Toothpastes and gels | Wet wipes |
|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 10 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 1 | 612 | 15 | 2 | 1 |
| Jul '26 | 3 | 1689 | 239 | 3 | 3 |
| Aug '26 | 27 | 3679 | 197 | 56 | 1 |
| Sep '26 | 4 | 3013 | 430 | 117 | 8 |
Laundry detergents – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Laundry detergents – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 34 |
| Jul | 103 |
| Aug | 926 |
| Sep | 137 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Laundry detergents: 35 additions in the period, 0% YoY. Ranked 4 of 5 subcategories in the category.
2. How do Poles plan to buy in the “Laundry detergents” subcategory?
SourcesLaundry detergents – source mix
| Sources | Value |
|---|---|
| From leaflets | 29 |
| From ads | 0 |
| Organic | 6 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Laundry detergents | 82.86 | 0 | 17.14 |
| Diapers, nappies | 65.78 | 18.84 | 15.38 |
| Care products | 81.95 | 0 | 18.05 |
| Toothpastes and gels | 68.54 | 0 | 31.46 |
| Wet wipes | 0 | 0 | 100 |
Laundry detergents – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 1 | 0 | 0 |
| Jul '26 | 1 | 0 | 2 |
| Aug '26 | 23 | 0 | 4 |
| Sep '26 | 4 | 0 | 0 |
Brands from the “Laundry detergents” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lovela | 54 | 0 | 0 |
| Bobini | 3 | 0 | 0 |
| Jelp | 0 | 0 | 0 |
| Dzidziuś | 0 | 0 | 0 |
| Frosch Baby | 0 | 0 | 0 |
| Savona Bambi | 0 | 0 | 0 |
Source mix: organic 17.1%, from ads 0%, from leaflets 82.9%.
