Yellow cheeses
The “Yellow cheeses” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Yellow cheeses – shopping list additions
1 212 466in Sep '25–Aug '26
↑ 35.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/10
of 10 subcategoriesOrganic additions
90.3%
Ads 2.7% | Leaflets 7%1. “Yellow cheeses” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Yellow cheeses | White cheeses, curds | Mozarella cheese | Sandwich cheese spreads | Blue cheeses | Salad cheeses | Processed cheeses | Cheeses for cheesecake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 64520 | 75182 | 46066 | 22616 | 15497 | 9066 | 6434 | 2509 |
| Oct '25 | 76246 | 92557 | 53375 | 27329 | 18910 | 9900 | 7532 | 3826 |
| Nov '25 | 68032 | 102536 | 47414 | 24687 | 20012 | 10838 | 7306 | 6584 |
| Dec '25 | 82416 | 107779 | 62275 | 35065 | 27836 | 13500 | 7986 | 28501 |
| Jan '26 | 82996 | 115672 | 62776 | 29100 | 19088 | 11125 | 8487 | 3960 |
| Feb '26 | 72243 | 103328 | 53827 | 24613 | 16902 | 9507 | 7453 | 3373 |
| Mar '26 | 78996 | 117374 | 51649 | 27040 | 18485 | 10181 | 7022 | 14365 |
| Apr '26 | 79938 | 107600 | 55509 | 24673 | 19661 | 13923 | 7173 | 8595 |
| May '26 | 69130 | 92554 | 47773 | 21280 | 15571 | 14276 | 6794 | 3368 |
| Jun '26 | 129883 | 171256 | 90288 | 38095 | 26125 | 23722 | 10112 | 5922 |
| Jul '26 | 198656 | 249934 | 132135 | 74005 | 39095 | 33672 | 14544 | 7998 |
| Aug '26 | 209410 | 258461 | 135318 | 69278 | 39452 | 28502 | 16016 | 8753 |
Yellow cheeses – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Yellow cheeses – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 82 |
| Mar | 88 |
| Apr | 87 |
| May | 79 |
| Jun | 110 |
| Jul | 150 |
| Aug | 159 |
| Sep | 78 |
| Oct | 89 |
| Nov | 85 |
| Dec | 98 |
Yellow cheeses grew over the 12-month window, but their pace cannot be ranked against the other subcategories: over 12 months, the subcategory recorded 1,212,466 additions with 35.4% year-over-year growth. The supplied data does not include a precomputed comparison of growth pace against the other subcategories.
2. How do Poles plan to buy in the “Yellow cheeses” subcategory?
SourcesYellow cheeses – source mix
| Sources | Value |
|---|---|
| From leaflets | 84340 |
| From ads | 33211 |
| Organic | 1094915 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Yellow cheeses | 6.96 | 2.74 | 90.3 |
| White cheeses, curds | 4.1 | 3.57 | 92.33 |
| Mozarella cheese | 3.88 | 2.04 | 94.08 |
| Sandwich cheese spreads | 3.9 | 4.64 | 91.46 |
| Blue cheeses | 5.11 | 3.51 | 91.38 |
| Salad cheeses | 4.14 | 13.78 | 82.08 |
| Processed cheeses | 11.21 | 1.02 | 87.77 |
| Cheeses for cheesecake | 17.98 | 10.99 | 71.03 |
Yellow cheeses – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 340 | 1167 | 63013 |
| Oct '25 | 502 | 1452 | 74292 |
| Nov '25 | 463 | 1645 | 65924 |
| Dec '25 | 546 | 1117 | 80753 |
| Jan '26 | 8174 | 1757 | 73065 |
| Feb '26 | 9248 | 1311 | 61684 |
| Mar '26 | 8990 | 3234 | 66772 |
| Apr '26 | 8560 | 2782 | 68596 |
| May '26 | 9179 | 3264 | 56687 |
| Jun '26 | 10022 | 5014 | 114847 |
| Jul '26 | 14973 | 3090 | 180593 |
| Aug '26 | 13343 | 7378 | 188689 |
Brands from the “Yellow cheeses” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Światowid | 28936 | 5 | 2676 |
| Pilos | 21160 | 18 | 1382 |
| SM Ryki | 5831 | 6621 | 6831 |
| Sierpc | 10885 | 7131 | 1185 |
| Serenada | 5763 | 1571 | 609 |
| Włoszczowa | 5733 | 0 | 1655 |
| Mlekovita | 6307 | 0 | 544 |
| Mlekpol | 4320 | 15 | 300 |
| Miletto | 1295 | 2124 | 52 |
| Hochland | 1343 | 1 | 1194 |
Organic is the dominant source for Yellow cheeses, while paid impulse is a secondary channel: across the same 12-month window, organic additions accounted for 90.3%, ads for 2.7%, and leaflets for 7.0% of additions. The organic share was higher than in six of the nine other subcategories and lower than in three; it was closest above the share for Blue cheeses at 91.4% and closest below the share for Processed cheeses at 87.8%. Ads accounted for 2.7%, below the shares of five other subcategories and above those of four.
