Blue cheeses
The “Blue cheeses” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Blue cheeses – shopping list additions
401 097in Sep '25–Aug '26
↑ 40.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/10
of 10 subcategoriesOrganic additions
95.9%
Ads 2.2% | Leaflets 2%1. “Blue cheeses” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Blue cheeses | White cheeses, curds | Yellow cheeses | Mozarella cheese | Sandwich cheese spreads | Salad cheeses | Processed cheeses | Cheeses for cheesecake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 22573 | 75182 | 64520 | 46066 | 22616 | 9066 | 6434 | 2509 |
| Oct '25 | 28104 | 92557 | 76246 | 53375 | 27329 | 9900 | 7532 | 3826 |
| Nov '25 | 29577 | 102536 | 68032 | 47414 | 24687 | 10838 | 7306 | 6584 |
| Dec '25 | 56364 | 107779 | 82416 | 62275 | 35065 | 13500 | 7986 | 28501 |
| Jan '26 | 28825 | 115672 | 82996 | 62776 | 29100 | 11125 | 8487 | 3960 |
| Feb '26 | 23315 | 103328 | 72243 | 53827 | 24613 | 9507 | 7453 | 3373 |
| Mar '26 | 27349 | 117374 | 78996 | 51649 | 27040 | 10181 | 7022 | 14365 |
| Apr '26 | 26328 | 107600 | 79938 | 55509 | 24673 | 13923 | 7173 | 8595 |
| May '26 | 21271 | 92554 | 69130 | 47773 | 21280 | 14276 | 6794 | 3368 |
| Jun '26 | 33718 | 171256 | 129883 | 90288 | 38095 | 23722 | 10112 | 5922 |
| Jul '26 | 51818 | 249934 | 198656 | 132135 | 74005 | 33672 | 14544 | 7998 |
| Aug '26 | 51855 | 258461 | 209410 | 135318 | 69278 | 28502 | 16016 | 8753 |
Blue cheeses – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Blue cheeses – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 105 |
| Feb | 86 |
| Mar | 93 |
| Apr | 90 |
| May | 77 |
| Jun | 93 |
| Jul | 125 |
| Aug | 128 |
| Sep | 50 |
| Oct | 79 |
| Nov | 84 |
| Dec | 191 |
The Blue cheeses subcategory grew year over year, but its comparative pace is unavailable: over the 12 months ending August 2026, the subcategory recorded 276,634 additions, with 31.4% year-over-year growth. Its pace cannot be compared with the other subcategories because no comparison verdict or growth rank is supplied.
2. How do Poles plan to buy in the “Blue cheeses” subcategory?
SourcesBlue cheeses – source mix
| Sources | Value |
|---|---|
| From leaflets | 7956 |
| From ads | 8654 |
| Organic | 384487 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Blue cheeses | 1.98 | 2.16 | 95.86 |
| White cheeses, curds | 4.1 | 3.57 | 92.33 |
| Yellow cheeses | 6.96 | 2.74 | 90.3 |
| Mozarella cheese | 3.88 | 2.04 | 94.08 |
| Sandwich cheese spreads | 3.9 | 4.64 | 91.46 |
| Salad cheeses | 4.14 | 13.78 | 82.08 |
| Processed cheeses | 11.21 | 1.02 | 87.77 |
| Cheeses for cheesecake | 17.98 | 10.99 | 71.03 |
Blue cheeses – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 138 | 500 | 21935 |
| Oct '25 | 173 | 480 | 27451 |
| Nov '25 | 194 | 1150 | 28233 |
| Dec '25 | 358 | 400 | 55606 |
| Jan '26 | 366 | 651 | 27808 |
| Feb '26 | 333 | 488 | 22494 |
| Mar '26 | 1235 | 1349 | 24765 |
| Apr '26 | 1586 | 454 | 24288 |
| May '26 | 1274 | 491 | 19506 |
| Jun '26 | 850 | 601 | 32267 |
| Jul '26 | 672 | 1536 | 49610 |
| Aug '26 | 777 | 554 | 50524 |
Brands from the “Blue cheeses” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Valbon | 7160 | 218 | 190285 |
| Delikate | 9812 | 34 | 1207 |
| Turek | 3318 | 1 | 1736 |
| President | 3895 | 1 | 908 |
| Lazur | 962 | 3 | 1433 |
| Dziugas | 78 | 0 | 389 |
| Galbani | 64 | 0 | 3 |
| Premieur | 52 | 0 | 1 |
| Hochland | 21 | 0 | 6 |
| Castello | 11 | 0 | 7 |
The Blue cheeses subcategory is predominantly organic, while advertising is broadly comparable: over the same 12 months ending August 2026, organic additions accounted for 91.4%, compared with 5.1% from leaflets and 3.5% from ads. The organic share was higher than in five and lower than in four of the nine other subcategories, closest to subcategory Sandwich cheese spreads at 91.5% above and subcategory Yellow cheeses at 90.3% below. The ad share was lower than in four and higher than in five of the other subcategories, placing advertising close to the level of the other subcategories.
