Shampoos
The “Shampoos” subcategory includes 22 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Shampoos – shopping list additions
3 809in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
15.8%
Ads 0% | Leaflets 84.3%1. “Shampoos” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Shampoos | Hair styling products | Conditioners, hair masks, and oils | Dry shampoos |
|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 |
| Jun '26 | 197 | 119 | 144 | 0 |
| Jul '26 | 1029 | 817 | 886 | 51 |
| Aug '26 | 915 | 563 | 521 | 76 |
| Sep '26 | 1668 | 1111 | 804 | 37 |
Shampoos – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Shampoos – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 62 |
| Jul | 324 |
| Aug | 288 |
| Sep | 525 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Shampoos: 3 809 additions in the period, 0% YoY. Ranked 1 of 4 subcategories in the category.
2. How do Poles plan to buy in the “Shampoos” subcategory?
SourcesShampoos – source mix
| Sources | Value |
|---|---|
| From leaflets | 3209 |
| From ads | 0 |
| Organic | 600 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Shampoos | 84.25 | 0 | 15.75 |
| Hair styling products | 84.41 | 0 | 15.59 |
| Conditioners, hair masks, and oils | 73.5 | 14.73 | 11.77 |
| Dry shampoos | 85.98 | 0 | 14.02 |
Shampoos – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 197 | 0 | 0 |
| Jul '26 | 963 | 0 | 66 |
| Aug '26 | 702 | 0 | 213 |
| Sep '26 | 1347 | 0 | 321 |
Brands from the “Shampoos” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Head&Shoulders | 864 | 0 | 78 |
| Elsève | 573 | 0 | 75 |
| Radical | 56 | 0 | 487 |
| Garnier | 277 | 0 | 50 |
| Pantene | 239 | 0 | 11 |
| Cien | 132 | 0 | 4 |
| Timotei | 65 | 0 | 1 |
| Joanna | 54 | 0 | 2 |
| Dove | 34 | 0 | 3 |
| Syoss | 33 | 0 | 2 |
Source mix: organic 15.8%, from ads 0%, from leaflets 84.3%.
