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The brand Cheerios belongs to the Breakfast cereals category.

Cheerios holds a 15.61% market share in the Breakfast cereals category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Cheerios

Breakfast cereals
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Breakfast cereals
MarkaUdział procentowy
Cheerios15.61%
Lion14.99%
Cini Minis13.92%
Chocapic10.95%
Kangus8.10%
Cookie Crisp7.40%
Lubella6.89%
Nesquik5.51%
Fitness5.16%
Vitanella4.65%
Nestle Corn Flakes3.14%
Sante1.82%
Mlekołaki0.86%
Gold Flakes0.81%
Vitanella Corn Flakes0.18%
Smako0.00%
Wedel poduszeczki0.00%
Sante Corn Flakes0.00%

Brand Cheerios percentage share in the category Breakfast cereals in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
15.61%Cheerios
ALL BRANDS
Historyczny udział procentowy marek w kategorii Breakfast cereals (miesięcznie)
MiesiącVitanellaSmakoSanteLubellaMlekołakiGold FlakesFitnessCini MinisCheeriosLionNesquikCookie CrispChocapicKangusWedel poduszeczkiVitanella Corn FlakesNestle Corn FlakesSante Corn Flakes
2024-09-01T00:00:002.34%0.00%0.78%8.66%0.91%0.85%3.97%18.03%19.66%13.87%6.51%4.04%9.96%8.79%0.00%0.07%1.56%0.00%
2024-10-01T00:00:006.20%0.05%0.55%7.05%1.30%1.60%2.55%18.70%16.75%13.10%6.90%5.80%10.15%8.50%0.00%0.05%0.75%0.00%
2024-11-01T00:00:007.04%0.05%0.99%7.04%1.72%1.56%2.50%17.94%16.21%14.60%6.67%3.39%9.85%9.65%0.00%0.10%0.68%0.00%
2024-12-01T00:00:005.02%0.00%0.75%6.81%1.44%0.81%2.25%18.64%15.41%10.91%4.85%3.52%12.58%15.87%0.00%0.06%1.10%0.00%
2025-01-01T00:00:008.27%0.05%1.19%6.94%1.52%0.92%3.26%15.58%17.92%12.68%6.30%3.13%12.36%8.96%0.00%0.14%0.78%0.00%
2025-02-01T00:00:002.47%0.00%1.20%7.57%0.92%0.75%3.44%18.46%18.92%14.05%5.22%4.19%12.21%9.23%0.00%0.23%1.15%0.00%
2025-03-01T00:00:003.95%0.00%1.17%8.28%2.67%0.75%3.20%17.78%18.58%15.16%5.34%3.52%10.09%8.60%0.00%0.05%0.85%0.00%
2025-04-01T00:00:001.57%0.00%1.52%8.09%1.85%0.79%2.13%18.08%17.74%12.52%7.13%2.86%9.88%15.16%0.00%0.00%0.67%0.00%
2025-05-01T00:00:003.79%0.00%1.36%12.03%5.10%1.11%2.88%15.46%17.48%12.89%5.81%3.89%8.34%8.49%0.00%0.05%1.31%0.00%
2025-06-01T00:00:005.27%0.00%0.93%8.01%2.07%1.20%2.54%17.56%18.56%14.75%5.14%2.94%10.28%9.75%0.00%0.07%0.93%0.00%
2025-07-01T00:00:006.08%0.00%0.84%11.63%0.90%0.78%3.01%17.35%15.96%12.35%6.57%4.34%10.42%8.37%0.00%0.06%1.33%0.00%
2025-08-01T00:00:005.81%0.00%1.50%9.20%1.24%0.65%3.85%16.32%16.38%12.60%5.74%3.13%11.49%10.31%0.00%0.07%1.70%0.00%
2025-09-01T00:00:004.46%0.00%2.38%11.48%2.44%1.04%3.67%14.84%16.98%13.44%5.74%2.57%10.51%9.22%0.00%0.00%1.22%0.00%
2025-10-01T00:00:004.75%0.00%1.27%8.84%1.27%0.77%2.60%16.25%16.20%13.88%4.53%3.59%11.44%12.71%0.00%0.00%1.88%0.00%
2025-11-01T00:00:009.75%0.00%0.68%14.49%1.16%0.34%4.25%12.17%13.18%12.31%3.62%2.27%8.98%9.08%0.00%0.05%7.68%0.00%
2025-12-01T00:00:005.21%0.00%0.45%10.81%1.14%0.45%4.26%13.39%13.44%9.12%4.12%2.48%11.65%17.45%0.00%0.10%5.95%0.00%
2026-01-01T00:00:009.12%0.04%0.73%10.85%1.12%0.69%3.29%15.35%14.66%12.49%4.97%3.29%8.95%10.51%0.00%0.00%3.93%0.00%
2026-02-01T00:00:007.14%0.00%0.54%10.56%1.46%0.50%2.42%15.07%12.48%9.56%5.34%3.17%11.36%9.65%0.00%2.21%8.52%0.00%
2026-03-01T00:00:009.31%0.00%1.15%10.20%0.73%0.54%1.92%13.93%12.43%9.89%7.77%1.39%8.46%11.12%0.00%0.08%10.39%0.69%
2026-04-01T00:00:0010.46%0.00%0.71%13.73%0.67%0.52%1.97%13.58%15.37%9.49%4.95%3.31%7.37%9.83%0.00%2.01%5.95%0.07%
2026-05-01T00:00:0016.16%0.00%0.55%14.41%0.80%0.55%2.51%12.80%12.90%9.84%3.77%3.06%8.23%6.02%0.00%0.05%8.33%0.00%
2026-06-01T00:00:0010.84%0.00%0.79%11.15%0.91%1.48%2.42%13.79%14.20%11.94%4.74%2.95%11.06%7.95%0.00%0.09%5.69%0.00%
2026-07-01T00:00:006.00%0.00%2.08%11.22%0.99%1.03%3.23%12.96%16.70%12.96%4.36%3.06%9.25%7.11%0.00%0.00%8.98%0.06%
2026-08-01T00:00:002.84%0.00%0.77%9.44%0.86%0.77%3.24%16.19%17.40%12.95%7.87%4.31%11.50%8.41%0.00%0.00%3.45%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Breakfast cereals category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Cheerios
Others
Lion
Cini Minis
Chocapic
Kangus
Cookie Crisp
Lubella
Nesquik
Fitness
Vitanella
Nestle Corn Flakes
Sante
Mlekołaki
Gold Flakes
Vitanella Corn Flakes
Smako
Wedel poduszeczki
Sante Corn Flakes

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Cheerios from the Breakfast cereals category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
33.7 h
Breakfast cereals
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Breakfast products”
High-protein spreads and pâtés
Hummus
Sweet breakfast snacks
Plant-based spreads
Pates
Porridge
Breakfast cereals
7.1 h
16.5 h
17.3 h
28.7 h
30.3 h
31.7 h
33.7 h
Median of the Breakfast products category: 33.7 h
Rice cakes, corn cakes
Granola, muesli
Rolled oats
Crispbread and rusks
Vegan lard spreads
Plant-based pâtés
33.9 h
34.4 h
34.8 h
58.3 h
62 h
134 h
Brand Loyalty Index (BLI) marki w kategorii Breakfast cereals (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0013.05%
2024-10-01T00:00:0015.53%
2024-11-01T00:00:0014.49%
2024-12-01T00:00:0014.30%
2025-01-01T00:00:0015.33%
2025-02-01T00:00:0014.93%
2025-03-01T00:00:0014.70%
2025-04-01T00:00:0015.08%
2025-05-01T00:00:0016.17%
2025-06-01T00:00:0014.56%
2025-07-01T00:00:0014.90%
2025-08-01T00:00:0014.57%
2025-09-01T00:00:0015.39%
2025-10-01T00:00:0016.24%
2025-11-01T00:00:0017.27%
2025-12-01T00:00:0016.37%
2026-01-01T00:00:0016.70%
2026-02-01T00:00:0018.91%
2026-03-01T00:00:0019.63%
2026-04-01T00:00:0020.22%
2026-05-01T00:00:0018.65%
2026-06-01T00:00:0016.33%
2026-07-01T00:00:0016.73%
2026-08-01T00:00:0014.90%
1.90%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Breakfast cereals added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Breakfast cereals (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00153611772
2024-10-01T00:00:00200012876
2024-11-01T00:00:00191813238
2024-12-01T00:00:00173312116
2025-01-01T00:00:00217614198
2025-02-01T00:00:00174411681
2025-03-01T00:00:00187312745
2025-04-01T00:00:00178111813
2025-05-01T00:00:00197912240
2025-06-01T00:00:00149810285
2025-07-01T00:00:00166011141
2025-08-01T00:00:00153210517
2025-09-01T00:00:00163710640
2025-10-01T00:00:00180911136
2025-11-01T00:00:00207111991
2025-12-01T00:00:00201712322
2026-01-01T00:00:00231313848
2026-02-01T00:00:00239512665
2026-03-01T00:00:00259913241
2026-04-01T00:00:00268713292
2026-05-01T00:00:00199210682
2026-06-01T00:00:00318319489
2026-07-01T00:00:00476728495
2026-08-01T00:00:00440929592

Additions of a product from category Breakfast cereals

Absolute data on adding products from category Breakfast cereals with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Breakfast cereals
Number of additions Breakfast cereals with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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