Porridge
The “Porridge” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Porridge – shopping list additions
46 017in Sep '25–Aug '26
↑ 44.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
96.7%
Ads 0.1% | Leaflets 3.2%1. “Porridge” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Porridge | Rolled oats | Breakfast cereals | Granola, muesli |
|---|---|---|---|---|
| Sep '25 | 2676 | 14848 | 10640 | 7888 |
| Oct '25 | 2795 | 16195 | 11136 | 8076 |
| Nov '25 | 2733 | 15323 | 11991 | 7454 |
| Dec '25 | 2433 | 13589 | 12322 | 6640 |
| Jan '26 | 3514 | 21039 | 13848 | 9366 |
| Feb '26 | 2992 | 17199 | 12665 | 8315 |
| Mar '26 | 3015 | 17993 | 13241 | 8863 |
| Apr '26 | 2921 | 16192 | 13292 | 8817 |
| May '26 | 2692 | 15036 | 10682 | 7939 |
| Jun '26 | 4975 | 25686 | 19489 | 15208 |
| Jul '26 | 7322 | 38764 | 28495 | 21719 |
| Aug '26 | 7949 | 40609 | 29592 | 22221 |
Porridge – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Porridge – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 84 |
| Mar | 92 |
| Apr | 82 |
| May | 85 |
| Jun | 117 |
| Jul | 154 |
| Aug | 169 |
| Sep | 80 |
| Oct | 84 |
| Nov | 82 |
| Dec | 69 |
Porridge is growing year over year, but its pace cannot be compared with the other subcategories: it recorded 46,017 additions over 12 months at 44.7% year over year. Monthly additions rose from 2,676 in September 2025 to 7,949 in August 2026.
2. How do Poles plan to buy in the “Porridge” subcategory?
SourcesPorridge – source mix
| Sources | Value |
|---|---|
| From leaflets | 1484 |
| From ads | 53 |
| Organic | 44480 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Porridge | 3.22 | 0.12 | 96.66 |
| Rolled oats | 1.35 | 7.14 | 91.51 |
| Breakfast cereals | 8.06 | 0.18 | 91.76 |
| Granola, muesli | 5.97 | 3.61 | 90.42 |
Porridge – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 27 | 3 | 2646 |
| Oct '25 | 5 | 4 | 2786 |
| Nov '25 | 113 | 2 | 2618 |
| Dec '25 | 84 | 2 | 2347 |
| Jan '26 | 173 | 15 | 3326 |
| Feb '26 | 163 | 9 | 2820 |
| Mar '26 | 76 | 5 | 2934 |
| Apr '26 | 127 | 4 | 2790 |
| May '26 | 85 | 4 | 2603 |
| Jun '26 | 115 | 1 | 4859 |
| Jul '26 | 256 | 1 | 7065 |
| Aug '26 | 260 | 3 | 7686 |
Brands from the “Porridge” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| NesVita | 102 | 2 | 39 |
| Kupiec | 49 | 0 | 36 |
| Sante | 64 | 0 | 7 |
| OneDayMore | 20 | 0 | 47 |
| Crownfield | 0 | 0 | 19 |
| Elovena | 0 | 0 | 13 |
| Fitella | 0 | 0 | 10 |
| Melvit | 0 | 0 | 6 |
| Dr. Oetker My Natural Day | 0 | 0 | 1 |
| BA! | 0 | 0 | 0 |
Organic additions dominate Porridge, while advertising is underused: organic additions accounted for 96.7% of the 12-month volume, compared with 3.2% from leaflets and 0.1% from ads. The organic share was higher than in all three other subcategories, including Breakfast cereals at 91.8%. Advertising produced only 53 additions over 12 months, below the 0.2% share in Breakfast cereals and the 3.6% share in Granola, muesli.
