Rolled oats
The “Rolled oats” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Rolled oats – shopping list additions
252 473in Sep '25–Aug '26
↑ 31.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
91.5%
Ads 7.1% | Leaflets 1.4%1. “Rolled oats” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Rolled oats | Breakfast cereals | Granola, muesli | Porridge |
|---|---|---|---|---|
| Sep '25 | 14848 | 10640 | 7888 | 2676 |
| Oct '25 | 16195 | 11136 | 8076 | 2795 |
| Nov '25 | 15323 | 11991 | 7454 | 2733 |
| Dec '25 | 13589 | 12322 | 6640 | 2433 |
| Jan '26 | 21039 | 13848 | 9366 | 3514 |
| Feb '26 | 17199 | 12665 | 8315 | 2992 |
| Mar '26 | 17993 | 13241 | 8863 | 3015 |
| Apr '26 | 16192 | 13292 | 8817 | 2921 |
| May '26 | 15036 | 10682 | 7939 | 2692 |
| Jun '26 | 25686 | 19489 | 15208 | 4975 |
| Jul '26 | 38764 | 28495 | 21719 | 7322 |
| Aug '26 | 40609 | 29592 | 22221 | 7949 |
Rolled oats – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Rolled oats – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 115 |
| Feb | 94 |
| Mar | 100 |
| Apr | 85 |
| May | 82 |
| Jun | 107 |
| Jul | 141 |
| Aug | 150 |
| Sep | 82 |
| Oct | 86 |
| Nov | 86 |
| Dec | 72 |
Rolled oats increased, but its standing against the other subcategories cannot be established: the subcategory recorded 252,473 additions over 12 months. It rose 31.2% year over year. The pace cannot be compared because no comparative growth verdict is supplied.
2. How do Poles plan to buy in the “Rolled oats” subcategory?
SourcesRolled oats – source mix
| Sources | Value |
|---|---|
| From leaflets | 3408 |
| From ads | 18028 |
| Organic | 231037 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Rolled oats | 1.35 | 7.14 | 91.51 |
| Breakfast cereals | 8.06 | 0.18 | 91.76 |
| Granola, muesli | 5.97 | 3.61 | 90.42 |
| Porridge | 3.22 | 0.12 | 96.66 |
Rolled oats – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 138 | 1310 | 13400 |
| Oct '25 | 85 | 1400 | 14710 |
| Nov '25 | 309 | 1288 | 13726 |
| Dec '25 | 32 | 961 | 12596 |
| Jan '26 | 480 | 1887 | 18672 |
| Feb '26 | 488 | 1464 | 15247 |
| Mar '26 | 425 | 1463 | 16105 |
| Apr '26 | 312 | 1256 | 14624 |
| May '26 | 243 | 1274 | 13519 |
| Jun '26 | 283 | 1824 | 23579 |
| Jul '26 | 375 | 1883 | 36506 |
| Aug '26 | 238 | 2018 | 38353 |
Brands from the “Rolled oats” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Melvit | 902 | 1 | 149 |
| Crownfield | 302 | 0 | 36 |
| Kupiec | 44 | 0 | 61 |
| Sante | 2 | 0 | 49 |
| Elovena | 18 | 0 | 16 |
| Amarello | 0 | 0 | 0 |
| Plony Natury | 0 | 0 | 0 |
Organic additions dominate, while advertising is more prominent than in the other subcategories: over the 12-month window, organic additions were 91.5%, ads 7.1%, and leaflets 1.4%. The organic share is higher than in the subcategory Granola, muesli at 90.4%, but lower than in two other subcategories, including Breakfast cereals at 91.8%. The advertising share exceeds that of all three other subcategories, making paid impulse more pronounced in Rolled oats than elsewhere in the comparison set.
