Granola, muesli
The “Granola, muesli” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Granola, muesli – shopping list additions
132 506in Sep '25–Aug '26
↑ 24.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
90.4%
Ads 3.6% | Leaflets 6%1. “Granola, muesli” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Granola, muesli | Rolled oats | Breakfast cereals | Porridge |
|---|---|---|---|---|
| Sep '25 | 7888 | 14848 | 10640 | 2676 |
| Oct '25 | 8076 | 16195 | 11136 | 2795 |
| Nov '25 | 7454 | 15323 | 11991 | 2733 |
| Dec '25 | 6640 | 13589 | 12322 | 2433 |
| Jan '26 | 9366 | 21039 | 13848 | 3514 |
| Feb '26 | 8315 | 17199 | 12665 | 2992 |
| Mar '26 | 8863 | 17993 | 13241 | 3015 |
| Apr '26 | 8817 | 16192 | 13292 | 2921 |
| May '26 | 7939 | 15036 | 10682 | 2692 |
| Jun '26 | 15208 | 25686 | 19489 | 4975 |
| Jul '26 | 21719 | 38764 | 28495 | 7322 |
| Aug '26 | 22221 | 40609 | 29592 | 7949 |
Granola, muesli – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Granola, muesli – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 92 |
| Feb | 138 |
| Mar | 91 |
| Apr | 83 |
| May | 84 |
| Jun | 115 |
| Jul | 154 |
| Aug | 151 |
| Sep | 77 |
| Oct | 78 |
| Nov | 76 |
| Dec | 61 |
Granola, muesli grew, but its pace cannot be compared with the other subcategories: over 12 months, the subcategory recorded 132,506 additions, with 24.7% year-over-year growth. No precomputed comparison verdict or growth rank is supplied, so its standing against the other subcategories cannot be determined.
2. How do Poles plan to buy in the “Granola, muesli” subcategory?
SourcesGranola, muesli – source mix
| Sources | Value |
|---|---|
| From leaflets | 7910 |
| From ads | 4783 |
| Organic | 119813 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Granola, muesli | 5.97 | 3.61 | 90.42 |
| Rolled oats | 1.35 | 7.14 | 91.51 |
| Breakfast cereals | 8.06 | 0.18 | 91.76 |
| Porridge | 3.22 | 0.12 | 96.66 |
Granola, muesli – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 259 | 356 | 7273 |
| Oct '25 | 137 | 344 | 7595 |
| Nov '25 | 338 | 344 | 6772 |
| Dec '25 | 387 | 257 | 5996 |
| Jan '26 | 491 | 517 | 8358 |
| Feb '26 | 584 | 415 | 7316 |
| Mar '26 | 632 | 387 | 7844 |
| Apr '26 | 1189 | 330 | 7298 |
| May '26 | 623 | 330 | 6986 |
| Jun '26 | 1459 | 465 | 13284 |
| Jul '26 | 995 | 522 | 20202 |
| Aug '26 | 816 | 516 | 20889 |
Brands from the “Granola, muesli” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Sante | 562 | 2 | 1327 |
| Vitanella | 737 | 3 | 767 |
| OneDayMore | 387 | 6 | 508 |
| Crownfield | 223 | 3 | 201 |
| Purella | 91 | 0 | 64 |
| Nestle musli | 114 | 0 | 31 |
| Hortex | 29 | 27 | 14 |
| Fitella | 22 | 0 | 43 |
| BA! | 0 | 0 | 25 |
| Emco | 0 | 0 | 1 |
Organic additions dominate, but the subcategory has the lowest organic share: over the same 12-month window, organic additions represented 90.4%, additions from leaflets 6.0%, and additions from ads 3.6%. The organic share was below all three other subcategories, including Rolled oats at 91.5%. The advertising share sat between the other subcategories: it was higher than two and lower than one, so advertising was neither the strongest nor weakest source.
