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The brand Wedel belongs to the Cookies category.

Wedel holds a 0.81% market share in the Cookies category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Wedel

Cookies
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BRAND CHARTS
Udział procentowy marek w kategorii Cookies
MarkaUdział procentowy
Bonitki26.83%
Delicje12.98%
Familijne11.22%
Jeżyki8.30%
Oreo7.49%
Milka7.08%
Dr. Gerard5.90%
Pieguski4.10%
HIT3.56%
Krakuski3.53%
Petitki2.37%
Vitanella1.71%
Roshen1.23%
Leibniz1.11%
Wedel0.81%
Holenderskie0.73%
Łakotki0.38%
Sante0.20%
Verbena0.13%
Tago0.09%
Dare0.09%
Belvita0.09%
Cukry Nyskie0.05%
Tastino0.03%
Party0.00%

Brand Wedel percentage share in the category Cookies in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.81%Wedel
ALL BRANDS
Historyczny udział procentowy marek w kategorii Cookies (miesięcznie)
MiesiącDr. GerardPetitkiPartyDelicjeWedelFamilijneOreoSanteKrakuskiLeibnizHITJeżykiPieguskiHolenderskieŁakotkiVerbenaBonitkiTagoTastinoDareCukry NyskieBelvitaVitanellaRoshenMilka
2024-09-01T00:00:002.71%4.23%0.00%17.81%0.30%3.01%11.49%0.55%6.76%1.34%4.15%14.42%8.83%2.69%1.27%0.30%12.68%0.17%0.20%0.37%0.20%0.32%0.92%0.17%5.10%
2024-10-01T00:00:004.83%3.24%0.03%14.78%0.54%2.97%9.55%0.45%4.27%1.28%4.69%10.53%6.50%2.48%2.61%0.24%23.11%0.23%0.89%1.04%0.13%0.16%2.04%0.15%3.24%
2024-11-01T00:00:002.94%4.81%0.00%18.31%0.32%2.81%9.49%0.42%4.19%1.40%2.28%6.93%8.38%1.87%1.21%0.34%27.16%0.32%1.06%0.83%0.06%0.17%1.09%0.09%3.53%
2024-12-01T00:00:002.85%5.92%0.00%17.92%0.22%2.62%14.62%1.21%5.29%1.30%1.73%6.42%6.91%1.99%1.35%0.14%20.88%2.80%0.00%1.64%0.11%0.07%0.83%0.02%3.16%
2025-01-01T00:00:003.17%4.39%0.00%15.95%0.42%3.40%8.40%0.42%4.36%0.89%3.27%24.47%7.36%1.50%0.98%0.20%12.79%0.24%1.66%0.70%0.09%0.06%1.14%0.18%3.95%
2025-02-01T00:00:002.92%4.23%0.00%14.51%0.40%2.77%8.52%0.37%3.70%1.71%5.88%8.17%5.73%7.20%4.90%0.22%22.06%0.13%1.18%0.43%0.48%0.15%1.86%0.17%2.32%
2025-03-01T00:00:007.56%3.70%0.04%16.94%0.37%5.05%10.93%0.47%4.76%1.02%4.43%7.38%8.13%1.74%1.10%0.39%18.90%0.35%0.90%0.51%0.27%0.10%1.21%0.22%3.52%
2025-04-01T00:00:004.73%7.06%0.00%21.65%0.28%3.97%13.17%0.90%4.78%1.60%3.35%6.70%6.75%3.02%1.91%0.18%15.58%0.18%0.02%0.37%0.07%0.13%0.88%0.02%2.72%
2025-05-01T00:00:003.00%5.29%0.00%20.90%0.21%4.17%14.78%0.44%6.84%2.00%2.79%5.21%8.00%2.23%0.79%0.35%16.32%0.21%0.96%0.48%0.04%0.08%1.33%0.13%3.44%
2025-06-01T00:00:004.73%3.06%0.00%16.61%0.11%9.35%13.47%0.66%4.86%1.69%4.86%7.37%7.11%1.08%1.16%0.34%16.61%0.21%1.03%0.85%0.00%0.21%1.58%0.18%2.85%
2025-07-01T00:00:003.67%3.77%0.02%18.33%0.76%7.37%9.56%0.44%9.44%1.11%4.07%5.45%7.54%1.38%0.74%0.15%18.21%0.25%0.17%2.27%0.00%0.25%1.90%0.05%3.10%
2025-08-01T00:00:003.94%3.01%0.00%20.49%0.02%6.76%9.36%0.44%5.25%5.10%2.45%5.69%8.43%1.73%1.17%0.24%16.26%0.29%0.00%1.22%0.00%0.24%2.31%0.00%5.61%
2025-09-01T00:00:004.26%4.43%0.00%17.78%0.17%3.78%7.55%0.67%6.12%1.19%4.63%15.51%6.90%2.14%1.75%0.35%14.79%0.24%0.00%1.10%0.02%0.28%2.53%0.00%3.81%
2025-10-01T00:00:002.77%3.77%0.24%15.01%0.12%6.62%10.42%0.64%5.34%1.19%3.16%12.31%6.18%1.11%0.53%0.23%22.65%0.50%0.18%0.14%0.00%0.17%2.66%0.11%3.95%
2025-11-01T00:00:003.58%2.39%0.00%12.16%0.11%3.98%6.98%0.25%4.51%1.10%1.62%6.58%4.27%0.64%0.41%0.14%44.04%1.12%0.77%0.34%0.09%0.09%2.09%0.03%2.68%
2025-12-01T00:00:003.73%4.32%0.00%16.89%0.32%6.35%13.29%0.54%5.78%4.61%3.45%5.09%5.67%1.70%1.03%0.12%23.11%0.62%0.00%0.19%0.09%0.12%0.52%0.00%2.45%
2026-01-01T00:00:002.76%1.93%0.09%14.35%0.95%5.26%7.75%0.35%3.97%0.79%0.96%20.39%3.62%1.09%0.76%0.42%30.35%0.31%0.01%0.72%0.02%0.12%0.55%0.01%2.48%
2026-02-01T00:00:003.51%2.67%0.00%10.62%0.10%8.64%5.45%0.23%5.13%1.25%3.25%5.80%5.26%1.70%1.03%0.15%37.32%0.16%0.00%0.27%0.00%0.11%2.68%0.00%4.68%
2026-03-01T00:00:001.90%1.90%0.15%11.19%0.36%10.79%7.11%0.24%5.63%1.71%3.65%4.84%2.41%1.52%0.48%1.04%29.04%0.62%0.00%0.08%0.17%0.14%2.45%5.02%7.54%
2026-04-01T00:00:005.26%2.39%0.00%10.48%0.45%24.84%8.63%0.30%6.04%0.79%1.57%5.59%2.88%0.52%0.82%0.10%22.95%0.45%0.00%0.08%0.04%0.07%0.49%1.24%4.04%
2026-05-01T00:00:002.49%1.15%0.00%8.63%0.11%13.61%7.63%0.24%3.33%2.82%0.78%2.79%3.89%1.21%0.77%0.09%41.29%0.22%0.00%1.97%0.02%0.05%0.43%0.13%6.36%
2026-06-01T00:00:003.18%1.85%0.00%11.83%0.17%17.30%6.96%0.22%2.62%1.07%4.25%6.44%5.55%0.34%0.80%0.09%26.03%0.11%0.02%0.09%0.02%0.07%2.11%1.00%7.88%
2026-07-01T00:00:004.42%2.37%0.00%12.52%0.85%12.73%6.71%0.34%3.41%1.46%3.15%8.02%4.09%0.55%0.47%0.26%30.92%0.22%0.00%0.07%0.32%0.05%1.25%0.43%5.40%
2026-08-01T00:00:003.08%2.44%0.00%13.22%0.24%14.92%6.16%0.18%3.51%3.21%1.92%4.69%4.09%0.73%0.59%0.15%31.89%0.14%0.01%0.17%0.02%0.07%2.48%1.30%4.81%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Cookies category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Wedel
Others
Bonitki
Delicje
Familijne
Jeżyki
Oreo
Milka
Dr. Gerard
Pieguski
HIT
Krakuski
Petitki
Vitanella
Roshen
Leibniz
Holenderskie
Łakotki
Sante
Verbena
Tago
Dare
Belvita
Cukry Nyskie
Tastino
Party

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Wedel from the Cookies category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
30.1 h
Cookies
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Sweets”
Batony mleczne i twarogowe
Chocolates
Batony zbożowe
Cookies
Batony czekoladowe i wafelki
Batony i wafelki proteinowe
15.8 h
24.8 h
27.6 h
30.1 h
34.3 h
38.8 h
Median of the Sweets category: 38.8 h
Pralines, drops and candies
Gummies, drops, jellies, lollipops
Marshmallows in chocolate
Roślinne słodycze i przekąski
Cake
39.5 h
41 h
51.9 h
58.1 h
100.4 h
Brand Loyalty Index (BLI) marki w kategorii Cookies (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0021.50%
2024-10-01T00:00:0027.62%
2024-11-01T00:00:0018.82%
2024-12-01T00:00:0012.15%
2025-01-01T00:00:0022.60%
2025-02-01T00:00:0028.01%
2025-03-01T00:00:0021.22%
2025-04-01T00:00:0016.72%
2025-05-01T00:00:0020.79%
2025-06-01T00:00:0019.19%
2025-07-01T00:00:0018.08%
2025-08-01T00:00:0018.99%
2025-09-01T00:00:0023.59%
2025-10-01T00:00:0028.00%
2025-11-01T00:00:0033.96%
2025-12-01T00:00:0016.58%
2026-01-01T00:00:0040.59%
2026-02-01T00:00:0044.76%
2026-03-01T00:00:0041.40%
2026-04-01T00:00:0032.39%
2026-05-01T00:00:0038.38%
2026-06-01T00:00:0028.24%
2026-07-01T00:00:0020.75%
2026-08-01T00:00:0021.08%
-0.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Cookies added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Cookies (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00402118702
2024-10-01T00:00:00616522322
2024-11-01T00:00:00529928157
2024-12-01T00:00:00554145619
2025-01-01T00:00:00541823978
2025-02-01T00:00:00602421510
2025-03-01T00:00:00489323057
2025-04-01T00:00:00456427300
2025-05-01T00:00:00479823082
2025-06-01T00:00:00378619729
2025-07-01T00:00:00405822440
2025-08-01T00:00:00411521673
2025-09-01T00:00:00462419605
2025-10-01T00:00:00657423475
2025-11-01T00:00:00873925737
2025-12-01T00:00:00745944987
2026-01-01T00:00:00980824166
2026-02-01T00:00:001018222749
2026-03-01T00:00:001102726634
2026-04-01T00:00:00941729077
2026-05-01T00:00:001006126211
2026-06-01T00:00:001223543325
2026-07-01T00:00:001759084785
2026-08-01T00:00:001784584652

Additions of a product from category Cookies

Absolute data on adding products from category Cookies with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Cookies
Number of additions Cookies with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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