Cake
The “Cake” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cake – shopping list additions
1 597in Sep '25–Aug '26
↑ 53.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
8/8
of 8 subcategoriesOrganic additions
59.6%
Ads 0% | Leaflets 40.4%1. “Cake” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cake | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 67 | 23514 | 19605 | 25396 | 11441 | 10709 | 4930 | 2165 |
| Oct '25 | 72 | 31712 | 23475 | 24201 | 21139 | 11809 | 4742 | 1805 |
| Nov '25 | 69 | 32190 | 25737 | 20620 | 12445 | 10619 | 4910 | 872 |
| Dec '25 | 184 | 52286 | 44987 | 16514 | 23705 | 8701 | 6122 | 653 |
| Jan '26 | 197 | 30578 | 24166 | 23840 | 23638 | 10898 | 8315 | 1008 |
| Feb '26 | 132 | 37585 | 22749 | 33644 | 22932 | 10900 | 6562 | 893 |
| Mar '26 | 206 | 36739 | 26634 | 23363 | 31683 | 14672 | 8065 | 832 |
| Apr '26 | 85 | 33660 | 29077 | 21713 | 17598 | 12067 | 7727 | 832 |
| May '26 | 134 | 28834 | 26211 | 22594 | 34311 | 14347 | 16824 | 1124 |
| Jun '26 | 176 | 37652 | 43325 | 37808 | 34593 | 17700 | 11710 | 1238 |
| Jul '26 | 152 | 72498 | 84785 | 53478 | 29213 | 22086 | 14093 | 1659 |
| Aug '26 | 123 | 99682 | 84652 | 79222 | 31583 | 23121 | 14558 | 2013 |
Cake – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cake – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 137 |
| Feb | 97 |
| Mar | 127 |
| Apr | 76 |
| May | 92 |
| Jun | 144 |
| Jul | 89 |
| Aug | 71 |
| Sep | 47 |
| Oct | 60 |
| Nov | 79 |
| Dec | 182 |
Cake grew over the 12-month window, but its pace cannot be compared with other subcategories: over the 12-month window, Cake recorded 1,597 additions; its year-over-year growth was 53.4%. No precomputed comparison of growth pace is available.
2. How do Poles plan to buy in the “Cake” subcategory?
SourcesCake – source mix
| Sources | Value |
|---|---|
| From leaflets | 645 |
| From ads | 0 |
| Organic | 952 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cake | 40.39 | 0 | 59.61 |
| Chocolates | 5.44 | 13.04 | 81.52 |
| Cookies | 10.51 | 0.18 | 89.31 |
| Bars | 8.17 | 14.1 | 77.73 |
| Pralines, drops and candies | 23.39 | 9.29 | 67.32 |
| Gummies, drops, jellies, lollipops | 9.77 | 2.44 | 87.79 |
| Marshmallows in chocolate | 17.24 | 9.65 | 73.11 |
| Plant-based sweets and snacks | 20.58 | 16.63 | 62.79 |
Cake – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 13 | 0 | 54 |
| Oct '25 | 23 | 0 | 49 |
| Nov '25 | 16 | 0 | 53 |
| Dec '25 | 45 | 0 | 139 |
| Jan '26 | 121 | 0 | 76 |
| Feb '26 | 57 | 0 | 75 |
| Mar '26 | 141 | 0 | 65 |
| Apr '26 | 33 | 0 | 52 |
| May '26 | 78 | 0 | 56 |
| Jun '26 | 82 | 0 | 94 |
| Jul '26 | 25 | 0 | 127 |
| Aug '26 | 11 | 0 | 112 |
Brands from the “Cake” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wedel | 642 | 0 | 938 |
| dr Gerard | 0 | 0 | 9 |
| Kopernik | 3 | 0 | 5 |
Organic additions are the dominant source, while advertising is unused: across the 12-month window, organic additions accounted for 59.6%, leaflet additions for 40.4%, and advertising for 0.0%. Cake's organic share was lower than in all seven other subcategories, including Plant-based sweets and snacks at 62.8%. Advertising contributed 0 additions across the window, while every other subcategory had a positive advertising share.
