Marshmallows in chocolate
The “Marshmallows in chocolate” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Marshmallows in chocolate – shopping list additions
108 558in Sep '25–Aug '26
↑ 77.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/8
of 8 subcategoriesOrganic additions
73.1%
Ads 9.7% | Leaflets 17.2%1. “Marshmallows in chocolate” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Marshmallows in chocolate | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 4930 | 23514 | 19605 | 25396 | 11441 | 10709 | 2165 | 67 |
| Oct '25 | 4742 | 31712 | 23475 | 24201 | 21139 | 11809 | 1805 | 72 |
| Nov '25 | 4910 | 32190 | 25737 | 20620 | 12445 | 10619 | 872 | 69 |
| Dec '25 | 6122 | 52286 | 44987 | 16514 | 23705 | 8701 | 653 | 184 |
| Jan '26 | 8315 | 30578 | 24166 | 23840 | 23638 | 10898 | 1008 | 197 |
| Feb '26 | 6562 | 37585 | 22749 | 33644 | 22932 | 10900 | 893 | 132 |
| Mar '26 | 8065 | 36739 | 26634 | 23363 | 31683 | 14672 | 832 | 206 |
| Apr '26 | 7727 | 33660 | 29077 | 21713 | 17598 | 12067 | 832 | 85 |
| May '26 | 16824 | 28834 | 26211 | 22594 | 34311 | 14347 | 1124 | 134 |
| Jun '26 | 11710 | 37652 | 43325 | 37808 | 34593 | 17700 | 1238 | 176 |
| Jul '26 | 14093 | 72498 | 84785 | 53478 | 29213 | 22086 | 1659 | 152 |
| Aug '26 | 14558 | 99682 | 84652 | 79222 | 31583 | 23121 | 2013 | 123 |
Marshmallows in chocolate – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Marshmallows in chocolate – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 80 |
| Mar | 93 |
| Apr | 91 |
| May | 155 |
| Jun | 120 |
| Jul | 133 |
| Aug | 136 |
| Sep | 67 |
| Oct | 69 |
| Nov | 72 |
| Dec | 86 |
Marshmallows in chocolate is growing, but its pace cannot be compared with other subcategories: over the reporting window, the subcategory recorded 108,558 additions over 12 months. Year over year, it grew 77.3%; no supplied field allows its pace to be compared with the other subcategories.
2. How do Poles plan to buy in the “Marshmallows in chocolate” subcategory?
SourcesMarshmallows in chocolate – source mix
| Sources | Value |
|---|---|
| From leaflets | 18712 |
| From ads | 10479 |
| Organic | 79367 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Marshmallows in chocolate | 17.24 | 9.65 | 73.11 |
| Chocolates | 5.44 | 13.04 | 81.52 |
| Cookies | 10.51 | 0.18 | 89.31 |
| Bars | 8.17 | 14.1 | 77.73 |
| Pralines, drops and candies | 23.39 | 9.29 | 67.32 |
| Gummies, drops, jellies, lollipops | 9.77 | 2.44 | 87.79 |
| Plant-based sweets and snacks | 20.58 | 16.63 | 62.79 |
| Cake | 40.39 | 0 | 59.61 |
Marshmallows in chocolate – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 46 | 94 | 4790 |
| Oct '25 | 42 | 2 | 4698 |
| Nov '25 | 76 | 95 | 4739 |
| Dec '25 | 103 | 81 | 5938 |
| Jan '26 | 3162 | 5 | 5148 |
| Feb '26 | 1571 | 747 | 4244 |
| Mar '26 | 3159 | 0 | 4906 |
| Apr '26 | 2161 | 307 | 5259 |
| May '26 | 3043 | 8781 | 5000 |
| Jun '26 | 2214 | 344 | 9152 |
| Jul '26 | 1463 | 15 | 12615 |
| Aug '26 | 1672 | 8 | 12878 |
Brands from the “Marshmallows in chocolate” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wedel | 6149 | 4 | 798 |
| Milka | 3467 | 878 | 399 |
| Goplana | 1 | 809 | 1 |
| Wawel | 382 | 0 | 18 |
| Mister Choc | 176 | 0 | 9 |
| Equador | 4 | 0 | 0 |
| Magnetic | 0 | 0 | 1 |
| Mateo | 0 | 0 | 0 |
| Ivoria | 0 | 0 | 0 |
| Odra | 0 | 0 | 0 |
Organic additions are the dominant source, while advertising is underused: over the 12-month window, organic additions accounted for 73.1%, compared with 17.2% from leaflets and 9.7% from advertising. The organic share was lower than in four of seven other subcategories, including subcategory Bars at 77.7%, and higher than in three, including subcategory Pralines, drops and candies at 67.3%. The advertising channel was below that of four of seven other subcategories, so it was underused relative to most of them.
