Tissues
The “Tissues” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tissues – shopping list additions
578 385in Sep '25–Aug '26
↑ 29.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
95.5%
Ads 0.2% | Leaflets 4.2%1. “Tissues” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tissues | Toilet paper | Paper towels | Moist toilet tissue |
|---|---|---|---|---|
| Sep '25 | 35280 | 48980 | 39985 | 6498 |
| Oct '25 | 36715 | 44044 | 43228 | 6606 |
| Nov '25 | 35371 | 46226 | 42146 | 6460 |
| Dec '25 | 40004 | 52941 | 50642 | 7382 |
| Jan '26 | 45092 | 54749 | 50916 | 8081 |
| Feb '26 | 39080 | 44941 | 43810 | 6570 |
| Mar '26 | 40361 | 68122 | 47486 | 7382 |
| Apr '26 | 39458 | 49414 | 45328 | 7509 |
| May '26 | 33762 | 47512 | 39984 | 6673 |
| Jun '26 | 58491 | 78454 | 76019 | 12005 |
| Jul '26 | 84359 | 124230 | 119791 | 19931 |
| Aug '26 | 90412 | 133716 | 120945 | 20102 |
Tissues – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tissues – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 92 |
| Mar | 96 |
| Apr | 90 |
| May | 82 |
| Jun | 107 |
| Jul | 134 |
| Aug | 144 |
| Sep | 83 |
| Oct | 87 |
| Nov | 88 |
| Dec | 94 |
Tissues grew over the 12-month window, but its pace cannot be compared with other subcategories: over 12 months, the subcategory recorded 578,385 additions, with 29.9% year-over-year growth. The supplied data does not report a precomputed comparison of this growth with other subcategories.
2. How do Poles plan to buy in the “Tissues” subcategory?
SourcesTissues – source mix
| Sources | Value |
|---|---|
| From leaflets | 24502 |
| From ads | 1410 |
| Organic | 552473 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tissues | 4.24 | 0.24 | 95.52 |
| Toilet paper | 8.12 | 4.71 | 87.17 |
| Paper towels | 6.84 | 1.24 | 91.92 |
| Moist toilet tissue | 6.26 | 0.01 | 93.73 |
Tissues – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 643 | 4 | 34633 |
| Oct '25 | 1220 | 5 | 35490 |
| Nov '25 | 2592 | 6 | 32773 |
| Dec '25 | 1926 | 4 | 38074 |
| Jan '26 | 2689 | 9 | 42394 |
| Feb '26 | 2315 | 6 | 36759 |
| Mar '26 | 2700 | 0 | 37661 |
| Apr '26 | 2301 | 1 | 37156 |
| May '26 | 1432 | 0 | 32330 |
| Jun '26 | 1825 | 1 | 56665 |
| Jul '26 | 2287 | 5 | 82067 |
| Aug '26 | 2572 | 1369 | 86471 |
Brands from the “Tissues” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Queen | 10563 | 0 | 1073 |
| Regina | 475 | 0 | 514 |
| Velvet | 548 | 0 | 430 |
| Foxy | 379 | 0 | 462 |
| Cien | 691 | 0 | 47 |
| Floralys | 523 | 0 | 37 |
| Mola | 285 | 0 | 12 |
| Alouette | 57 | 0 | 51 |
| Kleenex | 8 | 0 | 65 |
Organic additions dominate, while advertising is underused versus most other subcategories: over the same 12-month window, organic additions accounted for 95.5%, ads for 0.2%, and leaflets for 4.2% of the subcategory’s additions. The organic share was higher than in all three other subcategories and lower than none, including the subcategory Moist toilet tissue at 93.7%; the ad share was below that of two of the three other subcategories.
