Moist toilet tissue
The “Moist toilet tissue” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Moist toilet tissue – shopping list additions
115 199in Sep '25–Aug '26
↑ 44.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
93.7%
Ads 0% | Leaflets 6.3%1. “Moist toilet tissue” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Moist toilet tissue | Toilet paper | Paper towels | Tissues |
|---|---|---|---|---|
| Sep '25 | 6498 | 48980 | 39985 | 35280 |
| Oct '25 | 6606 | 44044 | 43228 | 36715 |
| Nov '25 | 6460 | 46226 | 42146 | 35371 |
| Dec '25 | 7382 | 52941 | 50642 | 40004 |
| Jan '26 | 8081 | 54749 | 50916 | 45092 |
| Feb '26 | 6570 | 44941 | 43810 | 39080 |
| Mar '26 | 7382 | 68122 | 47486 | 40361 |
| Apr '26 | 7509 | 49414 | 45328 | 39458 |
| May '26 | 6673 | 47512 | 39984 | 33762 |
| Jun '26 | 12005 | 78454 | 76019 | 58491 |
| Jul '26 | 19931 | 124230 | 119791 | 84359 |
| Aug '26 | 20102 | 133716 | 120945 | 90412 |
Moist toilet tissue – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Moist toilet tissue – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 78 |
| Mar | 84 |
| Apr | 84 |
| May | 80 |
| Jun | 132 |
| Jul | 162 |
| Aug | 166 |
| Sep | 75 |
| Oct | 79 |
| Nov | 80 |
| Dec | 87 |
Moist toilet tissue is growing, but its pace cannot be compared with the other subcategories: it recorded 115,199 additions over the reported window, while the window length is not reported. Its additions increased 44.2% year over year, but no supplied comparison verdict or growth rank is available.
2. How do Poles plan to buy in the “Moist toilet tissue” subcategory?
SourcesMoist toilet tissue – source mix
| Sources | Value |
|---|---|
| From leaflets | 7208 |
| From ads | 9 |
| Organic | 107982 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Moist toilet tissue | 6.26 | 0.01 | 93.73 |
| Toilet paper | 8.12 | 4.71 | 87.17 |
| Paper towels | 6.84 | 1.24 | 91.92 |
| Tissues | 4.24 | 0.24 | 95.52 |
Moist toilet tissue – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 209 | 0 | 6289 |
| Oct '25 | 285 | 1 | 6320 |
| Nov '25 | 442 | 0 | 6018 |
| Dec '25 | 455 | 0 | 6927 |
| Jan '26 | 710 | 1 | 7370 |
| Feb '26 | 455 | 1 | 6114 |
| Mar '26 | 1029 | 0 | 6353 |
| Apr '26 | 988 | 0 | 6521 |
| May '26 | 568 | 0 | 6105 |
| Jun '26 | 524 | 1 | 11480 |
| Jul '26 | 825 | 3 | 19103 |
| Aug '26 | 718 | 2 | 19382 |
Brands from the “Moist toilet tissue” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Queen | 2382 | 0 | 245 |
| Floralys | 360 | 0 | 16 |
| Velvet | 146 | 6 | 87 |
| Regina | 88 | 0 | 43 |
| Alouette | 73 | 0 | 11 |
| Foxy | 0 | 0 | 0 |
| Mola | 0 | 0 | 0 |
| Lambi | 0 | 0 | 0 |
Moist toilet tissue is overwhelmingly organic, while paid impulse is effectively unused: organic additions accounted for 93.7% and leaflet-driven additions for 6.3% of the reported window, while ads generated just 9 additions. The organic share was below that of Tissues at 95.5% but above that of Paper towels at 91.9%; the ad share was lower than in all three other subcategories.
