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The brand Zambrowskie belongs to the Milk category.

Zambrowskie holds a 0.08% market share in the Milk category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Zambrowskie

Milk
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Milk
MarkaUdział procentowy
Mlekovita31.23%
Mleczna Dolina24.44%
Łaciate19.60%
Łowickie9.62%
Wypasione7.50%
Piątnica3.35%
Wiejskie1.35%
MU1.16%
Pilos0.84%
Mazurski Smak0.28%
Koneckie0.26%
Miletto0.21%
Wydojone0.08%
Zambrowskie0.08%

Brand Zambrowskie percentage share in the category Milk in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.08%Zambrowskie
ALL BRANDS
Historyczny udział procentowy marek w kategorii Milk (miesięcznie)
MiesiącKoneckieMazurski SmakMlekovitaMUPilosPiątnicaWiejskieWydojoneWypasioneZambrowskieŁaciateŁowickieMleczna DolinaMiletto
2024-09-01T00:00:001.96%0.22%18.65%4.06%7.84%10.52%2.76%0.29%5.95%0.44%26.12%14.66%6.46%0.07%
2024-10-01T00:00:000.70%1.34%24.22%9.42%9.34%5.48%1.92%1.06%20.04%0.04%12.84%1.43%12.18%0.00%
2024-11-01T00:00:000.71%2.37%16.87%6.16%10.17%3.89%0.94%0.12%19.21%0.15%18.56%18.16%2.37%0.31%
2024-12-01T00:00:000.69%7.26%19.64%4.92%2.24%5.91%1.92%0.07%22.50%0.07%16.37%1.30%16.82%0.30%
2025-01-01T00:00:000.45%5.59%13.19%5.90%5.83%3.82%1.81%0.15%21.18%4.55%14.56%3.87%18.82%0.27%
2025-02-01T00:00:000.70%0.20%23.05%2.67%6.22%3.68%0.77%0.20%14.51%1.47%23.69%2.95%19.77%0.11%
2025-03-01T00:00:000.69%5.22%18.76%6.01%8.37%6.06%1.66%0.03%15.28%3.33%21.80%4.02%8.50%0.28%
2025-04-01T00:00:000.51%11.52%23.18%2.10%6.50%7.06%2.53%0.40%20.78%0.15%13.77%2.81%8.53%0.15%
2025-05-01T00:00:000.47%0.71%26.26%2.90%4.13%4.53%1.32%0.11%28.20%4.76%14.58%3.44%8.58%0.00%
2025-06-01T00:00:000.35%4.12%24.27%1.63%5.46%4.89%1.51%0.22%15.01%0.27%22.74%7.36%12.19%0.00%
2025-07-01T00:00:000.37%1.26%18.90%7.38%2.50%4.14%1.19%0.40%22.86%0.69%20.63%2.70%16.57%0.40%
2025-08-01T00:00:000.45%0.31%15.20%3.44%7.98%5.98%1.00%0.38%21.42%0.07%20.98%7.29%15.41%0.10%
2025-09-01T00:00:000.63%3.12%14.78%1.41%4.05%4.03%0.63%0.35%37.02%0.08%20.95%6.09%6.04%0.81%
2025-10-01T00:00:000.26%0.72%16.80%1.50%8.94%2.58%0.49%0.26%13.61%0.12%30.87%6.32%17.38%0.17%
2025-11-01T00:00:000.27%3.02%28.39%2.78%8.59%2.86%1.22%0.14%9.73%0.16%18.45%2.56%21.31%0.52%
2025-12-01T00:00:000.27%3.16%44.40%1.81%11.21%3.55%1.39%0.10%11.75%0.11%17.66%2.92%1.61%0.07%
2026-01-01T00:00:000.10%1.65%38.56%2.44%3.55%3.02%1.54%0.20%10.73%0.06%9.76%4.90%23.28%0.23%
2026-02-01T00:00:000.08%1.47%50.04%1.55%5.66%1.41%0.55%0.16%10.82%0.19%7.65%1.39%18.52%0.51%
2026-03-01T00:00:000.10%2.11%34.61%2.65%2.76%2.48%1.30%0.17%12.49%0.11%15.34%3.01%22.47%0.42%
2026-04-01T00:00:000.15%0.32%29.44%6.81%5.06%3.91%2.49%0.13%8.35%2.53%8.99%2.70%28.85%0.27%
2026-05-01T00:00:000.12%1.20%24.67%1.85%3.57%1.76%0.57%0.08%11.91%0.07%20.45%3.31%30.34%0.12%
2026-06-01T00:00:000.14%0.25%25.79%1.40%3.34%2.80%0.69%0.15%9.80%2.48%6.71%5.05%41.22%0.18%
2026-07-01T00:00:000.15%1.66%43.88%1.61%3.86%4.77%1.71%0.10%11.77%0.24%8.94%1.16%19.47%0.68%
2026-08-01T00:00:000.18%1.39%31.82%1.45%2.12%3.49%1.35%0.12%9.53%1.25%20.29%1.10%25.82%0.07%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Milk category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Zambrowskie
Others
Mlekovita
Mleczna Dolina
Łaciate
Łowickie
Wypasione
Piątnica
Wiejskie
MU
Pilos
Mazurski Smak
Koneckie
Miletto
Wydojone

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Zambrowskie from the Milk category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
27.3 h
Milk
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Dairy products and eggs”
Blue cheeses
Mozarella cheese
Plain and Greek yogurts
Salad cheeses
Sandwich cheese spreads
White cheeses, curds
Yellow cheeses
High-protein cheeses and quark
Skyr, quark
Creams and sour creams
Desserts, curds, porridges
Cheeses for cheesecake
13.6 h
13.6 h
13.9 h
14.3 h
14.8 h
14.9 h
14.9 h
15 h
15 h
15.4 h
15.8 h
16.1 h
Median of the Dairy products and eggs category: 16.1 h
Kefirs, sour milk, buttermilk
High-protein yogurts and desserts
Flavored yogurts
Drinkable yogurts and milk beverages
Processed cheeses
High-protein milk and dairy drinks
Milk
Eggs
Plant-based dairy alternatives
Plant-based drinks
Cheese sticks
16.2 h
16.6 h
17 h
17 h
17.1 h
25.4 h
27.3 h
28.1 h
31.4 h
32.6 h
39.5 h
Brand Loyalty Index (BLI) marki w kategorii Milk (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:001.08%
2024-10-01T00:00:003.16%
2024-11-01T00:00:003.19%
2024-12-01T00:00:002.86%
2025-01-01T00:00:005.03%
2025-02-01T00:00:004.08%
2025-03-01T00:00:002.77%
2025-04-01T00:00:002.95%
2025-05-01T00:00:003.41%
2025-06-01T00:00:003.50%
2025-07-01T00:00:003.28%
2025-08-01T00:00:002.34%
2025-09-01T00:00:003.25%
2025-10-01T00:00:005.70%
2025-11-01T00:00:007.02%
2025-12-01T00:00:006.08%
2026-01-01T00:00:008.72%
2026-02-01T00:00:0012.07%
2026-03-01T00:00:008.95%
2026-04-01T00:00:009.97%
2026-05-01T00:00:009.83%
2026-06-01T00:00:005.37%
2026-07-01T00:00:004.54%
2026-08-01T00:00:005.54%
4.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Milk added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Milk (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:001378128019
2024-10-01T00:00:004542143542
2024-11-01T00:00:004806150828
2024-12-01T00:00:004369152697
2025-01-01T00:00:008171162463
2025-02-01T00:00:005432133046
2025-03-01T00:00:003908140985
2025-04-01T00:00:003951134157
2025-05-01T00:00:004478131422
2025-06-01T00:00:004051115789
2025-07-01T00:00:004037123007
2025-08-01T00:00:002908124187
2025-09-01T00:00:003971122065
2025-10-01T00:00:007797136843
2025-11-01T00:00:009246131641
2025-12-01T00:00:009466155564
2026-01-01T00:00:0014207162961
2026-02-01T00:00:0017184142411
2026-03-01T00:00:0012959144778
2026-04-01T00:00:0014016140515
2026-05-01T00:00:0011733119348
2026-06-01T00:00:0012195226892
2026-07-01T00:00:0015630344285
2026-08-01T00:00:0020095362693

Additions of a product from category Milk

Absolute data on adding products from category Milk with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Milk
Number of additions Milk with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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