Milk
The “Milk” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Milk – shopping list additions
2 189 996in Sep '25–Aug '26
↑ 33.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
89.8%
Ads 1.9% | Leaflets 8.3%1. “Milk” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Milk | Plant-based drinks | High-protein milk and dairy drinks |
|---|---|---|---|
| Sep '25 | 122065 | 19103 | 966 |
| Oct '25 | 136843 | 21907 | 4438 |
| Nov '25 | 131641 | 20197 | 956 |
| Dec '25 | 155564 | 19836 | 825 |
| Jan '26 | 162961 | 28079 | 3563 |
| Feb '26 | 142411 | 20337 | 4919 |
| Mar '26 | 144778 | 20501 | 1468 |
| Apr '26 | 140515 | 19893 | 1238 |
| May '26 | 119348 | 17855 | 1392 |
| Jun '26 | 226892 | 33478 | 2254 |
| Jul '26 | 344285 | 50231 | 3584 |
| Aug '26 | 362693 | 49358 | 3459 |
Milk – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Milk – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 102 |
| Feb | 86 |
| Mar | 90 |
| Apr | 86 |
| May | 79 |
| Jun | 107 |
| Jul | 146 |
| Aug | 153 |
| Sep | 78 |
| Oct | 88 |
| Nov | 88 |
| Dec | 97 |
Milk is growing faster than Plant-based drinks but slower than High-protein milk and dairy drinks: over 12 months, the subcategory recorded 2,189,996 additions with 33.5% year-over-year growth; the Plant-based drinks subcategory grew by 27.3%, while the High-protein milk and dairy drinks subcategory grew by 117.9%.
2. How do Poles plan to buy in the “Milk” subcategory?
SourcesMilk – source mix
| Sources | Value |
|---|---|
| From leaflets | 180761 |
| From ads | 42583 |
| Organic | 1966652 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Milk | 8.25 | 1.94 | 89.81 |
| Plant-based drinks | 2.21 | 2.84 | 94.95 |
| High-protein milk and dairy drinks | 15.59 | 28.05 | 56.36 |
Milk – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 2812 | 2734 | 116519 |
| Oct '25 | 6470 | 4186 | 126187 |
| Nov '25 | 11443 | 1682 | 118516 |
| Dec '25 | 13395 | 1958 | 140211 |
| Jan '26 | 18988 | 3099 | 140874 |
| Feb '26 | 16898 | 7284 | 118229 |
| Mar '26 | 20751 | 4238 | 119789 |
| Apr '26 | 17799 | 2208 | 120508 |
| May '26 | 13804 | 3085 | 102459 |
| Jun '26 | 18375 | 3376 | 205141 |
| Jul '26 | 21117 | 2003 | 321165 |
| Aug '26 | 18909 | 6730 | 337054 |
Brands from the “Milk” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Mlekovita | 41244 | 6631 | 2832 |
| Mleczna Dolina | 31395 | 0 | 2586 |
| Łaciate | 10579 | 6412 | 4266 |
| Wypasione | 13333 | 1125 | 2603 |
| Pilos | 6007 | 1 | 1103 |
| Piątnica | 1378 | 2 | 3116 |
| Łowickie | 3063 | 323 | 973 |
| MU | 1530 | 880 | 1033 |
| Mazurski Smak | 1992 | 2 | 278 |
| Wiejskie | 1190 | 0 | 640 |
Milk is predominantly organic and underuses ads relative to both other subcategories: over the same 12-month window, organic additions accounted for 89.8%, leaflet-driven additions for 8.3%, and ad-driven additions for 1.9%. The organic share was below that of the Plant-based drinks subcategory and above that of the High-protein milk and dairy drinks subcategory; the ad share was lower than in the Plant-based drinks subcategory at 2.8% and the High-protein milk and dairy drinks subcategory at 28.1%.
