Protective lip balms
The “Protective lip balms” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Protective lip balms – shopping list additions
10 636in Sep '25–Aug '26
↑ 15.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/1
of 1 subcategoriesOrganic additions
92.8%
Ads 0.1% | Leaflets 7.2%1. “Protective lip balms” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Protective lip balms |
|---|---|
| Sep '25 | 541 |
| Oct '25 | 719 |
| Nov '25 | 887 |
| Dec '25 | 871 |
| Jan '26 | 1313 |
| Feb '26 | 826 |
| Mar '26 | 571 |
| Apr '26 | 688 |
| May '26 | 584 |
| Jun '26 | 809 |
| Jul '26 | 1413 |
| Aug '26 | 1414 |
Protective lip balms – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Protective lip balms – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 135 |
| Feb | 101 |
| Mar | 74 |
| Apr | 77 |
| May | 74 |
| Jun | 83 |
| Jul | 123 |
| Aug | 119 |
| Sep | 63 |
| Oct | 133 |
| Nov | 117 |
| Dec | 102 |
Protective lip balms are growing, but their standing against other subcategories cannot be established: over the supplied 12-month window, the subcategory recorded 10,636 additions, with 15.8% year-over-year growth. No other subcategories or precomputed comparison fields are supplied, so the pace cannot be ranked against them.
2. How do Poles plan to buy in the “Protective lip balms” subcategory?
SourcesProtective lip balms – source mix
| Sources | Value |
|---|---|
| From leaflets | 763 |
| From ads | 8 |
| Organic | 9865 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Protective lip balms | 7.17 | 0.08 | 92.75 |
Protective lip balms – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 2 | 0 | 539 |
| Oct '25 | 26 | 0 | 693 |
| Nov '25 | 58 | 0 | 829 |
| Dec '25 | 112 | 1 | 758 |
| Jan '26 | 153 | 0 | 1160 |
| Feb '26 | 30 | 1 | 795 |
| Mar '26 | 29 | 0 | 542 |
| Apr '26 | 63 | 0 | 625 |
| May '26 | 34 | 0 | 550 |
| Jun '26 | 62 | 0 | 747 |
| Jul '26 | 112 | 4 | 1297 |
| Aug '26 | 82 | 2 | 1330 |
Brands from the “Protective lip balms” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nivea | 557 | 0 | 623 |
| Isana | 112 | 0 | 75 |
| Alterra | 115 | 0 | 65 |
| Tisane | 2 | 0 | 159 |
| Blistex | 63 | 0 | 87 |
| Neutrogena | 1 | 0 | 114 |
| Carmex | 13 | 0 | 96 |
| Bielenda | 40 | 0 | 32 |
| Bebe | 17 | 0 | 43 |
| Ziaja | 0 | 0 | 15 |
Organic additions are the dominant source for Protective lip balms, while paid impulse is limited: over the reported window, organic additions accounted for 92.8%, compared with 7.2% from leaflets and 0.1% from ads; the ad channel contributed only 8 additions. No other subcategories are supplied, so the relative position of the organic and ad shares cannot be quantified.
