Hand creams
The “Hand creams” subcategory includes 23 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Hand creams – shopping list additions
36 682in Sep '25–Aug '26
↑ 28.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
92.3%
Ads 0% | Leaflets 7.6%1. “Hand creams” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Hand creams | Nail polish removers and nail polishes |
|---|---|---|
| Sep '25 | 1670 | 1967 |
| Oct '25 | 2559 | 1952 |
| Nov '25 | 3174 | 1844 |
| Dec '25 | 3197 | 2342 |
| Jan '26 | 4158 | 1922 |
| Feb '26 | 3188 | 1811 |
| Mar '26 | 2650 | 1669 |
| Apr '26 | 3090 | 1869 |
| May '26 | 2310 | 2578 |
| Jun '26 | 2538 | 4559 |
| Jul '26 | 4008 | 6798 |
| Aug '26 | 4140 | 6410 |
Hand creams – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Hand creams – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 127 |
| Feb | 115 |
| Mar | 101 |
| Apr | 103 |
| May | 88 |
| Jun | 75 |
| Jul | 102 |
| Aug | 106 |
| Sep | 59 |
| Oct | 96 |
| Nov | 115 |
| Dec | 111 |
The Hand creams subcategory grew over 12 months, but its standing against the other subcategories cannot be established: it recorded 36,682 additions over 12 months and 28.7% year-over-year growth. The pace cannot be compared with the other subcategories because a precomputed comparison is unavailable.
2. How do Poles plan to buy in the “Hand creams” subcategory?
SourcesHand creams – source mix
| Sources | Value |
|---|---|
| From leaflets | 2803 |
| From ads | 5 |
| Organic | 33874 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Hand creams | 7.64 | 0.01 | 92.35 |
| Nail polish removers and nail polishes | 3.19 | 0 | 96.81 |
Hand creams – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 31 | 0 | 1639 |
| Oct '25 | 101 | 2 | 2456 |
| Nov '25 | 565 | 0 | 2609 |
| Dec '25 | 505 | 0 | 2692 |
| Jan '26 | 509 | 3 | 3646 |
| Feb '26 | 460 | 0 | 2728 |
| Mar '26 | 118 | 0 | 2532 |
| Apr '26 | 97 | 0 | 2993 |
| May '26 | 90 | 0 | 2220 |
| Jun '26 | 117 | 0 | 2421 |
| Jul '26 | 61 | 0 | 3947 |
| Aug '26 | 149 | 0 | 3991 |
Brands from the “Hand creams” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Neutrogena | 652 | 0 | 338 |
| Garnier | 430 | 0 | 552 |
| Ziaja | 78 | 0 | 351 |
| Nivea | 116 | 0 | 119 |
| Cien | 97 | 0 | 91 |
| AA | 57 | 0 | 59 |
| Cztery Pory Roku | 85 | 0 | 20 |
| Isana | 0 | 0 | 88 |
| Mixa | 0 | 0 | 77 |
| Bielenda | 46 | 0 | 30 |
The Hand creams subcategory is organic-led and has almost no paid activity: across the same 12-month window, organic additions accounted for 92.4%, leaflet-driven additions for 7.6%, and ad-driven additions for 0.0%. Organic share was lower than in the one other subcategory, Nail polish removers and nail polishes. The subcategory recorded 5 ad-driven additions over 12 months, while the other subcategory had a 0.0% ad share.
