Eye patches
The “Eye patches” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Eye patches – shopping list additions
7 249in Sep '25–Aug '26
↑ 47.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/1
of 1 subcategoriesOrganic additions
80.6%
Ads 0% | Leaflets 19.4%1. “Eye patches” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Eye patches |
|---|---|
| Sep '25 | 359 |
| Oct '25 | 385 |
| Nov '25 | 528 |
| Dec '25 | 555 |
| Jan '26 | 590 |
| Feb '26 | 515 |
| Mar '26 | 416 |
| Apr '26 | 551 |
| May '26 | 590 |
| Jun '26 | 621 |
| Jul '26 | 1109 |
| Aug '26 | 1030 |
Eye patches – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Eye patches – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 108 |
| Feb | 97 |
| Mar | 90 |
| Apr | 95 |
| May | 100 |
| Jun | 100 |
| Jul | 157 |
| Aug | 143 |
| Sep | 64 |
| Oct | 69 |
| Nov | 88 |
| Dec | 89 |
Eye patches grew year over year, but its standing versus other subcategories cannot be assessed: over the 12 months from September 2025 through August 2026, the subcategory recorded 7,249 additions. Its year-over-year increase was 47.3%. The pace cannot be compared with other subcategories because no comparison growth figures are supplied.
2. How do Poles plan to buy in the “Eye patches” subcategory?
SourcesEye patches – source mix
| Sources | Value |
|---|---|
| From leaflets | 1406 |
| From ads | 0 |
| Organic | 5843 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Eye patches | 19.4 | 0 | 80.6 |
Eye patches – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 29 | 0 | 330 |
| Oct '25 | 24 | 0 | 361 |
| Nov '25 | 149 | 0 | 379 |
| Dec '25 | 159 | 0 | 396 |
| Jan '26 | 117 | 0 | 473 |
| Feb '26 | 153 | 0 | 362 |
| Mar '26 | 103 | 0 | 313 |
| Apr '26 | 176 | 0 | 375 |
| May '26 | 168 | 0 | 422 |
| Jun '26 | 57 | 0 | 564 |
| Jul '26 | 160 | 0 | 949 |
| Aug '26 | 111 | 0 | 919 |
Brands from the “Eye patches” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Isana | 121 | 0 | 110 |
| Kimoco Beauty | 16 | 0 | 14 |
| Efektima | 4 | 0 | 19 |
| Perfecta | 3 | 0 | 20 |
| SunewMed | 0 | 0 | 13 |
| Biotaniqe | 8 | 0 | 4 |
| Pixi | 0 | 0 | 5 |
| Eveline | 1 | 0 | 1 |
| Garnier | 0 | 0 | 1 |
| Petitfee | 0 | 0 | 1 |
Organic additions dominate, while advertising is unused: from September 2025 through August 2026, organic additions represented 80.6%, leaflet-driven additions represented 19.4%, and advertising generated 0 additions (0.0%). The organic and advertising shares cannot be compared with other subcategories because no other subcategory source splits are supplied.
