Instant cocoa
The “Instant cocoa” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant cocoa – shopping list additions
4 817in Sep '25–Aug '26
↑ 35.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
82.8%
Ads 0% | Leaflets 17.2%1. “Instant cocoa” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant cocoa | Cocoa powder |
|---|---|---|
| Sep '25 | 231 | 8942 |
| Oct '25 | 322 | 11255 |
| Nov '25 | 401 | 12393 |
| Dec '25 | 400 | 17840 |
| Jan '26 | 429 | 11898 |
| Feb '26 | 421 | 10571 |
| Mar '26 | 435 | 12578 |
| Apr '26 | 275 | 10289 |
| May '26 | 244 | 8287 |
| Jun '26 | 315 | 12124 |
| Jul '26 | 663 | 18295 |
| Aug '26 | 681 | 19609 |
Instant cocoa – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant cocoa – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 113 |
| Feb | 106 |
| Mar | 106 |
| Apr | 79 |
| May | 66 |
| Jun | 80 |
| Jul | 125 |
| Aug | 134 |
| Sep | 70 |
| Oct | 95 |
| Nov | 110 |
| Dec | 116 |
Instant cocoa is growing, but its pace cannot be ranked against the other subcategories: it recorded 4,817 additions over 12 months, with 35.8% year-over-year growth. The supplied comparison verdict and growth rank are unavailable, so its pace cannot be compared with Cocoa powder.
2. How do Poles plan to buy in the “Instant cocoa” subcategory?
SourcesInstant cocoa – source mix
| Sources | Value |
|---|---|
| From leaflets | 828 |
| From ads | 2 |
| Organic | 3987 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant cocoa | 17.19 | 0.04 | 82.77 |
| Cocoa powder | 7.1 | 10.36 | 82.54 |
Instant cocoa – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 6 | 0 | 225 |
| Oct '25 | 40 | 0 | 282 |
| Nov '25 | 85 | 0 | 316 |
| Dec '25 | 52 | 0 | 348 |
| Jan '26 | 55 | 1 | 373 |
| Feb '26 | 173 | 0 | 248 |
| Mar '26 | 158 | 0 | 277 |
| Apr '26 | 40 | 0 | 235 |
| May '26 | 42 | 0 | 202 |
| Jun '26 | 16 | 0 | 299 |
| Jul '26 | 40 | 0 | 623 |
| Aug '26 | 121 | 1 | 559 |
Brands from the “Instant cocoa” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Puchatek | 52 | 2 | 1669 |
| Nesquik | 163 | 0 | 658 |
| Quick Cao | 562 | 0 | 46 |
| Johny Kakao | 0 | 0 | 0 |
Instant cocoa is predominantly organic and its ad channel is unused: across the same 12-month window, organic additions represented 82.8%, leaflet additions 17.2%, and ad-driven additions 0.0%; the subcategory recorded just 2 ad-driven additions. Its organic share was above the only other subcategory, Cocoa powder, at 82.5%: one subcategory was below it and none were above it. Compared with Cocoa powder, which has a higher ad share, advertising is underused in Instant cocoa.
