Cocoa powder
The “Cocoa powder” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cocoa powder – shopping list additions
154 081in Sep '25–Aug '26
↑ 25.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
82.5%
Ads 10.4% | Leaflets 7.1%1. “Cocoa powder” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cocoa powder | Instant cocoa |
|---|---|---|
| Sep '25 | 8942 | 231 |
| Oct '25 | 11255 | 322 |
| Nov '25 | 12393 | 401 |
| Dec '25 | 17840 | 400 |
| Jan '26 | 11898 | 429 |
| Feb '26 | 10571 | 421 |
| Mar '26 | 12578 | 435 |
| Apr '26 | 10289 | 275 |
| May '26 | 8287 | 244 |
| Jun '26 | 12124 | 315 |
| Jul '26 | 18295 | 663 |
| Aug '26 | 19609 | 681 |
Cocoa powder – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cocoa powder – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 102 |
| Feb | 90 |
| Mar | 102 |
| Apr | 92 |
| May | 73 |
| Jun | 83 |
| Jul | 113 |
| Aug | 120 |
| Sep | 76 |
| Oct | 97 |
| Nov | 107 |
| Dec | 146 |
Cocoa powder grew year over year, but its standing against other subcategories cannot be established: it recorded 154,081 additions over 12 months with year-over-year growth of 25.4%. The growth comparison cannot be made because no precomputed comparison verdict is supplied.
2. How do Poles plan to buy in the “Cocoa powder” subcategory?
SourcesCocoa powder – source mix
| Sources | Value |
|---|---|
| From leaflets | 10947 |
| From ads | 15966 |
| Organic | 127168 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cocoa powder | 7.1 | 10.36 | 82.54 |
| Instant cocoa | 17.19 | 0.04 | 82.77 |
Cocoa powder – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 432 | 1155 | 7355 |
| Oct '25 | 966 | 1113 | 9176 |
| Nov '25 | 1054 | 1267 | 10072 |
| Dec '25 | 1125 | 877 | 15838 |
| Jan '26 | 515 | 1607 | 9776 |
| Feb '26 | 1070 | 1360 | 8141 |
| Mar '26 | 1982 | 1406 | 9190 |
| Apr '26 | 764 | 1084 | 8441 |
| May '26 | 757 | 1144 | 6386 |
| Jun '26 | 739 | 1590 | 9795 |
| Jul '26 | 817 | 1658 | 15820 |
| Aug '26 | 726 | 1705 | 17178 |
Brands from the “Cocoa powder” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wedel | 303 | 5300 | 1639 |
| Decomorreno | 1659 | 1 | 1682 |
| Magnetic | 621 | 80 | 65 |
| Dr. Oetker | 159 | 18 | 75 |
| Wawel | 193 | 0 | 32 |
| Castello | 0 | 39 | 0 |
| VanHouten | 0 | 0 | 0 |
Cocoa powder is primarily organic, with stronger paid activation than Instant cocoa: over the same 12-month window, organic additions represented 82.5%, ad-driven additions 10.4%, and leaflet-driven additions 7.1%. Its organic share was below the 82.8% recorded by the subcategory Instant cocoa, so one other subcategory was higher and none was lower. Its ad share was above the 0.0% recorded by the subcategory Instant cocoa, indicating greater reliance on paid impulse.
