Poultry
The “Poultry” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Poultry – shopping list additions
1 189 170in Sep '25–Aug '26
↑ 36.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
92.5%
Ads 3.7% | Leaflets 3.8%1. “Poultry” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Poultry | Plant-based meat |
|---|---|---|
| Sep '25 | 69072 | 222 |
| Oct '25 | 91434 | 267 |
| Nov '25 | 76988 | 309 |
| Dec '25 | 78146 | 260 |
| Jan '26 | 88167 | 337 |
| Feb '26 | 73797 | 232 |
| Mar '26 | 94957 | 297 |
| Apr '26 | 89195 | 305 |
| May '26 | 87129 | 3716 |
| Jun '26 | 99497 | 4731 |
| Jul '26 | 148240 | 6412 |
| Aug '26 | 192548 | 1511 |
Poultry – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Poultry – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 109 |
| Feb | 86 |
| Mar | 95 |
| Apr | 96 |
| May | 93 |
| Jun | 96 |
| Jul | 127 |
| Aug | 148 |
| Sep | 69 |
| Oct | 99 |
| Nov | 91 |
| Dec | 90 |
Poultry is growing, but its comparative standing is unavailable: over 12 months, Poultry recorded 1,189,170 additions at 36.3% year over year. The growth pace cannot be compared with the other subcategories because no comparative growth verdict or ranking is provided.
2. How do Poles plan to buy in the “Poultry” subcategory?
SourcesPoultry – source mix
| Sources | Value |
|---|---|
| From leaflets | 44804 |
| From ads | 44247 |
| Organic | 1100119 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Poultry | 3.77 | 3.72 | 92.51 |
| Plant-based meat | 3.88 | 76.33 | 19.79 |
Poultry – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 485 | 1616 | 66971 |
| Oct '25 | 580 | 2034 | 88820 |
| Nov '25 | 507 | 2378 | 74103 |
| Dec '25 | 622 | 2253 | 75271 |
| Jan '26 | 3360 | 3543 | 81264 |
| Feb '26 | 4275 | 2154 | 67368 |
| Mar '26 | 7204 | 5604 | 82149 |
| Apr '26 | 7976 | 3455 | 77764 |
| May '26 | 7533 | 5046 | 74550 |
| Jun '26 | 2268 | 2368 | 94861 |
| Jul '26 | 2816 | 3808 | 141616 |
| Aug '26 | 7178 | 9988 | 175382 |
Brands from the “Poultry” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kraina Mięs | 29538 | 0 | 718 |
| Indykpol | 2534 | 2611 | 120 |
| Kurczak Zagrodowy | 2015 | 74 | 3069 |
| Kurczak Sielski | 1034 | 0 | 318 |
| Kurczak z Zielonych Ferm | 872 | 0 | 368 |
| Drosed | 1057 | 0 | 48 |
| Cedrob | 230 | 0 | 4 |
Poultry is overwhelmingly organic and underuses advertising: over the 12-month window, organic additions accounted for 92.5%, compared with 3.7% from ads and 3.8% from leaflets. The organic share was higher than in the only other subcategory, Plant-based meat, at 19.8%. Advertising was underused relative to Plant-based meat, whose ad share was 76.3%.
