Plant-based meat
The “Plant-based meat” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Plant-based meat – shopping list additions
18 599in Sep '25–Aug '26
↑ 244% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
19.8%
Ads 76.3% | Leaflets 3.9%1. “Plant-based meat” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Plant-based meat | Poultry |
|---|---|---|
| Sep '25 | 222 | 69072 |
| Oct '25 | 267 | 91434 |
| Nov '25 | 309 | 76988 |
| Dec '25 | 260 | 78146 |
| Jan '26 | 337 | 88167 |
| Feb '26 | 232 | 73797 |
| Mar '26 | 297 | 94957 |
| Apr '26 | 305 | 89195 |
| May '26 | 3716 | 87129 |
| Jun '26 | 4731 | 99497 |
| Jul '26 | 6412 | 148240 |
| Aug '26 | 1511 | 192548 |
Plant-based meat – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Plant-based meat – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 39 |
| Feb | 23 |
| Mar | 29 |
| Apr | 27 |
| May | 230 |
| Jun | 284 |
| Jul | 368 |
| Aug | 87 |
| Sep | 26 |
| Oct | 29 |
| Nov | 31 |
| Dec | 27 |
Plant-based meat grew, but its standing against other subcategories is unavailable: over the 12-month window, the subcategory recorded 18,599 additions with 244.0% year-over-year growth. A comparison of growth pace is not available because the precomputed assessment against other subcategories and growth rank are missing.
2. How do Poles plan to buy in the “Plant-based meat” subcategory?
SourcesPlant-based meat – source mix
| Sources | Value |
|---|---|
| From leaflets | 721 |
| From ads | 14196 |
| Organic | 3682 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Plant-based meat | 3.88 | 76.33 | 19.79 |
| Poultry | 3.77 | 3.72 | 92.51 |
Plant-based meat – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 15 | 4 | 203 |
| Oct '25 | 40 | 3 | 224 |
| Nov '25 | 102 | 0 | 207 |
| Dec '25 | 40 | 1 | 219 |
| Jan '26 | 46 | 8 | 283 |
| Feb '26 | 7 | 0 | 225 |
| Mar '26 | 21 | 5 | 271 |
| Apr '26 | 75 | 12 | 218 |
| May '26 | 77 | 3444 | 195 |
| Jun '26 | 107 | 4242 | 382 |
| Jul '26 | 130 | 5627 | 655 |
| Aug '26 | 61 | 850 | 600 |
Brands from the “Plant-based meat” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dobra Kaloria | 267 | 13429 | 583 |
| Well Well | 222 | 750 | 34 |
| Garden Gourmet | 204 | 10 | 115 |
| Beyond Meat | 0 | 0 | 17 |
| GoPlant | 0 | 0 | 2 |
| The Vegetarian Butcher | 0 | 0 | 2 |
| Naturli | 0 | 0 | 1 |
| Bobowina | 0 | 0 | 0 |
| Gut Bio | 0 | 0 | 0 |
| Next Level Meat | 0 | 0 | 0 |
Plant-based meat depends on paid advertising: across the 12-month window, ads accounted for 76.3% of additions, compared with 3.7% in the subcategory Poultry; organic additions represented 19.8%, versus 92.5% in the subcategory Poultry, while leaflets represented 3.9%. The organic share was lower than in the only other subcategory, Poultry, and the ad share was higher than in that subcategory.
