Sanitary pads, tampons and panty liners
The “Sanitary pads, tampons and panty liners” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sanitary pads, tampons and panty liners – shopping list additions
324 353in Sep '25–Aug '26
↑ 44.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
89.7%
Ads 5.8% | Leaflets 4.5%1. “Sanitary pads, tampons and panty liners” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sanitary pads, tampons and panty liners | Intimate hygiene washes, foams and gels |
|---|---|---|
| Sep '25 | 16605 | 2324 |
| Oct '25 | 16998 | 2395 |
| Nov '25 | 17080 | 2453 |
| Dec '25 | 18733 | 2555 |
| Jan '26 | 20698 | 2891 |
| Feb '26 | 17788 | 2612 |
| Mar '26 | 35963 | 16166 |
| Apr '26 | 21141 | 2630 |
| May '26 | 18959 | 2815 |
| Jun '26 | 34394 | 4716 |
| Jul '26 | 53480 | 7028 |
| Aug '26 | 52514 | 6756 |
Sanitary pads, tampons and panty liners – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sanitary pads, tampons and panty liners – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 90 |
| Feb | 77 |
| Mar | 119 |
| Apr | 86 |
| May | 81 |
| Jun | 114 |
| Jul | 158 |
| Aug | 156 |
| Sep | 76 |
| Oct | 80 |
| Nov | 79 |
| Dec | 85 |
Sanitary pads, tampons and panty liners is growing at a positive pace, but its standing versus other subcategories cannot be established: over the 12-month window, the subcategory recorded 324,353 additions with 44.5% growth year over year. Growth pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Sanitary pads, tampons and panty liners” subcategory?
SourcesSanitary pads, tampons and panty liners – source mix
| Sources | Value |
|---|---|
| From leaflets | 14421 |
| From ads | 18945 |
| Organic | 290987 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sanitary pads, tampons and panty liners | 4.45 | 5.84 | 89.71 |
| Intimate hygiene washes, foams and gels | 4 | 24.84 | 71.16 |
Sanitary pads, tampons and panty liners – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 47 | 0 | 16558 |
| Oct '25 | 41 | 1 | 16956 |
| Nov '25 | 36 | 105 | 16939 |
| Dec '25 | 57 | 3 | 18673 |
| Jan '26 | 1640 | 6 | 19052 |
| Feb '26 | 1815 | 1 | 15972 |
| Mar '26 | 2189 | 16722 | 17052 |
| Apr '26 | 1700 | 0 | 19441 |
| May '26 | 1156 | 0 | 17803 |
| Jun '26 | 1852 | 2 | 32540 |
| Jul '26 | 2343 | 1232 | 49905 |
| Aug '26 | 1545 | 873 | 50096 |
Brands from the “Sanitary pads, tampons and panty liners” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bella | 1852 | 19050 | 7189 |
| Always | 2742 | 1888 | 2631 |
| Femina | 5159 | 0 | 1768 |
| Naturella | 1592 | 1 | 2715 |
| O.B. | 209 | 0 | 2604 |
| Discreet | 724 | 0 | 787 |
| Siempre | 441 | 0 | 291 |
| Your Kaya | 122 | 0 | 311 |
| Facelle | 54 | 0 | 202 |
| Libresse | 40 | 0 | 94 |
Organic additions dominate, while paid activation is underused: over the 12-month window, organic additions accounted for 89.7%, higher than the 71.2% recorded in the only other subcategory, Intimate hygiene washes, foams and gels. Ads accounted for 5.8%, below the 24.8% in the subcategory Intimate hygiene washes, foams and gels, while leaflet-driven additions represented 4.5%.
