Intimate hygiene washes, foams and gels
The “Intimate hygiene washes, foams and gels” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Intimate hygiene washes, foams and gels – shopping list additions
55 341in Sep '25–Aug '26
↑ 79.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
71.2%
Ads 24.8% | Leaflets 4%1. “Intimate hygiene washes, foams and gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Intimate hygiene washes, foams and gels | Sanitary pads, tampons and panty liners |
|---|---|---|
| Sep '25 | 2324 | 16605 |
| Oct '25 | 2395 | 16998 |
| Nov '25 | 2453 | 17080 |
| Dec '25 | 2555 | 18733 |
| Jan '26 | 2891 | 20698 |
| Feb '26 | 2612 | 17788 |
| Mar '26 | 16166 | 35963 |
| Apr '26 | 2630 | 21141 |
| May '26 | 2815 | 18959 |
| Jun '26 | 4716 | 34394 |
| Jul '26 | 7028 | 53480 |
| Aug '26 | 6756 | 52514 |
Intimate hygiene washes, foams and gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Intimate hygiene washes, foams and gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 69 |
| Mar | 262 |
| Apr | 71 |
| May | 76 |
| Jun | 99 |
| Jul | 135 |
| Aug | 130 |
| Sep | 66 |
| Oct | 68 |
| Nov | 71 |
| Dec | 72 |
The subcategory grew, but its comparative pace is unavailable: it recorded 55,341 additions over 12 months and increased 79.6% year over year. The pace cannot be compared with other subcategories because no precomputed comparison is supplied. Monthly additions rose from 2,324 in September 2025 to 6,756 in August 2026.
2. How do Poles plan to buy in the “Intimate hygiene washes, foams and gels” subcategory?
SourcesIntimate hygiene washes, foams and gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 2216 |
| From ads | 13745 |
| Organic | 39380 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Intimate hygiene washes, foams and gels | 4 | 24.84 | 71.16 |
| Sanitary pads, tampons and panty liners | 4.45 | 5.84 | 89.71 |
Intimate hygiene washes, foams and gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 3 | 0 | 2321 |
| Oct '25 | 5 | 1 | 2389 |
| Nov '25 | 3 | 1 | 2449 |
| Dec '25 | 8 | 1 | 2546 |
| Jan '26 | 154 | 0 | 2737 |
| Feb '26 | 384 | 0 | 2228 |
| Mar '26 | 212 | 13725 | 2229 |
| Apr '26 | 219 | 0 | 2411 |
| May '26 | 302 | 0 | 2513 |
| Jun '26 | 410 | 2 | 4304 |
| Jul '26 | 297 | 11 | 6720 |
| Aug '26 | 219 | 4 | 6533 |
Brands from the “Intimate hygiene washes, foams and gels” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ziaja | 643 | 19052 | 2590 |
| Lactacyd | 1205 | 0 | 393 |
| Femina | 752 | 0 | 123 |
| Feminum | 549 | 0 | 291 |
| Ginexid | 549 | 0 | 276 |
| Biały Jeleń | 14 | 0 | 204 |
| AA | 79 | 0 | 103 |
| Yope | 58 | 0 | 55 |
| Facelle | 28 | 0 | 27 |
| Sylveco | 0 | 0 | 12 |
Organic dominates, while ads are used more heavily than in the other subcategory: across the 12-month window, organic additions accounted for 71.2%, ads for 24.8%, and leaflets for 4.0%. The organic share was below the 89.7% recorded for subcategory Sanitary pads, tampons and panty liners, while the ad share was above its 5.8% share.
