For adults
The “For adults” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
For adults – shopping list additions
12 117in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
7.2%
Ads 63.5% | Leaflets 29.3%1. “For adults” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | For adults | For children |
|---|---|---|
| Oct '25 | 0 | 0 |
| Nov '25 | 0 | 0 |
| Dec '25 | 0 | 0 |
| Jan '26 | 0 | 0 |
| Feb '26 | 0 | 0 |
| Mar '26 | 0 | 0 |
| Apr '26 | 0 | 0 |
| May '26 | 0 | 0 |
| Jun '26 | 231 | 0 |
| Jul '26 | 1347 | 0 |
| Aug '26 | 5685 | 0 |
| Sep '26 | 4854 | 0 |
For adults – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | For adults – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 23 |
| Jul | 133 |
| Aug | 563 |
| Sep | 481 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
For adults: 12 117 additions in the period, 0% YoY. Ranked 1 of 2 subcategories in the category.
2. How do Poles plan to buy in the “For adults” subcategory?
SourcesFor adults – source mix
| Sources | Value |
|---|---|
| From leaflets | 3552 |
| From ads | 7688 |
| Organic | 877 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| For adults | 29.31 | 63.45 | 7.24 |
| For children | 0 | 0 | 0 |
For adults – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 230 | 0 | 1 |
| Jul '26 | 1263 | 0 | 84 |
| Aug '26 | 761 | 4583 | 341 |
| Sep '26 | 1298 | 3105 | 451 |
Brands from the “For adults” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Noble Health | 30 | 0 | 1 |
| Biovital | 0 | 0 | 0 |
| MedFuture | 0 | 0 | 0 |
| Now Foods | 0 | 0 | 0 |
| OstroVit | 0 | 0 | 0 |
| Mollers | 0 | 0 | 0 |
Source mix: organic 7.2%, from ads 63.5%, from leaflets 29.3%.
