Dog treats
The “Dog treats” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dog treats – shopping list additions
10 563in Sep '25–Aug '26
↑ 166.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
40.9%
Ads 0% | Leaflets 59%1. “Dog treats” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dog treats | Dog food |
|---|---|---|
| Sep '25 | 263 | 2682 |
| Oct '25 | 391 | 3304 |
| Nov '25 | 1541 | 4391 |
| Dec '25 | 782 | 6610 |
| Jan '26 | 855 | 6826 |
| Feb '26 | 616 | 5675 |
| Mar '26 | 1121 | 6485 |
| Apr '26 | 718 | 6503 |
| May '26 | 595 | 5165 |
| Jun '26 | 1063 | 7768 |
| Jul '26 | 1450 | 11961 |
| Aug '26 | 1168 | 12643 |
Dog treats – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dog treats – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 99 |
| Feb | 77 |
| Mar | 116 |
| Apr | 82 |
| May | 72 |
| Jun | 113 |
| Jul | 149 |
| Aug | 124 |
| Sep | 40 |
| Oct | 76 |
| Nov | 157 |
| Dec | 94 |
Dog treats grew over the 12-month window, but its standing among the other subcategories is not reported: the subcategory recorded 10,563 additions over 12 months with 166.1% year-over-year growth. The pace comparison with the other subcategory is not reported.
2. How do Poles plan to buy in the “Dog treats” subcategory?
SourcesDog treats – source mix
| Sources | Value |
|---|---|
| From leaflets | 6235 |
| From ads | 3 |
| Organic | 4325 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dog treats | 59.03 | 0.03 | 40.94 |
| Dog food | 29.06 | 1.27 | 69.67 |
Dog treats – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 65 | 0 | 198 |
| Oct '25 | 133 | 0 | 258 |
| Nov '25 | 1000 | 0 | 541 |
| Dec '25 | 449 | 0 | 333 |
| Jan '26 | 541 | 0 | 314 |
| Feb '26 | 394 | 0 | 222 |
| Mar '26 | 857 | 0 | 264 |
| Apr '26 | 480 | 0 | 238 |
| May '26 | 372 | 0 | 223 |
| Jun '26 | 699 | 1 | 363 |
| Jul '26 | 733 | 2 | 715 |
| Aug '26 | 512 | 0 | 656 |
Brands from the “Dog treats” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Pedigree | 1606 | 0 | 24 |
| Pedigree Dentastix | 604 | 0 | 81 |
| Pet Republic | 82 | 0 | 0 |
| Purina Dentalife | 73 | 3 | 3 |
| Brit | 18 | 0 | 2 |
| Carnilove | 5 | 0 | 1 |
| 8in1 | 4 | 0 | 0 |
| Barkoo | 0 | 0 | 0 |
| Rocco | 0 | 0 | 0 |
| Purizon Snack | 0 | 0 | 0 |
Leaflets dominate Dog treats, while advertising is underused: over the reporting window, the subcategory recorded 59.0% of additions from leaflets and 40.9% organic additions, while advertising contributed 3 additions. The organic share was lower than that of the only other subcategory, the subcategory Dog food (69.7%). Advertising contributed 3 additions, and its share was below the 1.3% share of the subcategory Dog food.
