Dog food
The “Dog food” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dog food – shopping list additions
80 013in Sep '25–Aug '26
↑ 114.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
69.7%
Ads 1.3% | Leaflets 29.1%1. “Dog food” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dog food | Dog treats |
|---|---|---|
| Sep '25 | 2682 | 263 |
| Oct '25 | 3304 | 391 |
| Nov '25 | 4391 | 1541 |
| Dec '25 | 6610 | 782 |
| Jan '26 | 6826 | 855 |
| Feb '26 | 5675 | 616 |
| Mar '26 | 6485 | 1121 |
| Apr '26 | 6503 | 718 |
| May '26 | 5165 | 595 |
| Jun '26 | 7768 | 1063 |
| Jul '26 | 11961 | 1450 |
| Aug '26 | 12643 | 1168 |
Dog food – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dog food – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 89 |
| Mar | 99 |
| Apr | 95 |
| May | 80 |
| Jun | 110 |
| Jul | 153 |
| Aug | 159 |
| Sep | 59 |
| Oct | 75 |
| Nov | 78 |
| Dec | 99 |
Dog food is growing, but its relative pace is unavailable: over 12 months, it recorded 80,013 additions over 12 months and grew by 114.1% year over year. The supplied data does not provide a precomputed comparison of this growth pace with the other subcategories.
2. How do Poles plan to buy in the “Dog food” subcategory?
SourcesDog food – source mix
| Sources | Value |
|---|---|
| From leaflets | 23253 |
| From ads | 1018 |
| Organic | 55742 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dog food | 29.06 | 1.27 | 69.67 |
| Dog treats | 59.03 | 0.03 | 40.94 |
Dog food – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 205 | 0 | 2477 |
| Oct '25 | 351 | 225 | 2728 |
| Nov '25 | 1206 | 0 | 3185 |
| Dec '25 | 2170 | 0 | 4440 |
| Jan '26 | 2505 | 0 | 4321 |
| Feb '26 | 2322 | 0 | 3353 |
| Mar '26 | 3005 | 0 | 3480 |
| Apr '26 | 2761 | 0 | 3742 |
| May '26 | 1891 | 0 | 3274 |
| Jun '26 | 1889 | 0 | 5879 |
| Jul '26 | 2605 | 9 | 9347 |
| Aug '26 | 2343 | 784 | 9516 |
Brands from the “Dog food” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Pedigree | 3724 | 0 | 321 |
| Activ Pet | 3590 | 0 | 191 |
| Maxi Natural | 1606 | 0 | 66 |
| Doogy | 1227 | 0 | 40 |
| Rafi | 822 | 0 | 102 |
| Purina One | 564 | 8 | 19 |
| Pet Republic | 399 | 0 | 1 |
| Romeo | 376 | 0 | 2 |
| Bult | 330 | 0 | 38 |
| K-Classic | 324 | 0 | 0 |
Organic is the dominant source, and paid advertising is stronger than in the other subcategory: across the reporting window, organic additions accounted for 69.67%, leaflet-driven additions for 29.06%, and ad-driven additions for 1.27%. The organic share was higher than in subcategory Dog treats, at 40.94%, while the advertising share was also higher than in subcategory Dog treats, at 0.03%.
