The brand Johnson's Baby belongs to the Cosmetics for children category.
Johnson's Baby holds a 2.88% market share in the Cosmetics for children category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Johnson's Baby
Cosmetics for children
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Johnson's Baby from the Cosmetics for children category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase53.6 h
Cosmetics for children
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Lunch and dessert
Fruit and vegetable purées
Beverages
Formula milk
Toothpastes and gels for kids
Diapers, nappies
30.3 h
34 h
34.6 h
37.2 h
38.9 h
40.9 h
Median of the For children category: 40.9 h
Wet wipes
Porridges, cereals
Cosmetics for children
School supplies
Laundry detergents for children
42.8 h
52.9 h
53.6 h
87.9 h
93.5 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 29.68% |
| 2024-10-01T00:00:00 | 29.24% |
| 2024-11-01T00:00:00 | 32.46% |
| 2024-12-01T00:00:00 | 29.50% |
| 2025-01-01T00:00:00 | 32.22% |
| 2025-02-01T00:00:00 | 35.96% |
| 2025-03-01T00:00:00 | 32.39% |
| 2025-04-01T00:00:00 | 29.62% |
| 2025-05-01T00:00:00 | 29.90% |
| 2025-06-01T00:00:00 | 28.68% |
| 2025-07-01T00:00:00 | 28.78% |
| 2025-08-01T00:00:00 | 28.97% |
| 2025-09-01T00:00:00 | 26.86% |
| 2025-10-01T00:00:00 | 31.18% |
| 2025-11-01T00:00:00 | 33.47% |
| 2025-12-01T00:00:00 | 38.81% |
| 2026-01-01T00:00:00 | 33.18% |
| 2026-02-01T00:00:00 | 39.14% |
| 2026-03-01T00:00:00 | 42.82% |
| 2026-04-01T00:00:00 | 42.27% |
| 2026-05-01T00:00:00 | 33.19% |
| 2026-06-01T00:00:00 | 26.60% |
| 2026-07-01T00:00:00 | 31.91% |
| 2026-08-01T00:00:00 | 32.60% |
2.90%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Cosmetics for children with the brandAll additions Cosmetics for children
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 712 | 2399 |
| 2024-10-01T00:00:00 | 746 | 2551 |
| 2024-11-01T00:00:00 | 805 | 2480 |
| 2024-12-01T00:00:00 | 701 | 2376 |
| 2025-01-01T00:00:00 | 845 | 2623 |
| 2025-02-01T00:00:00 | 811 | 2255 |
| 2025-03-01T00:00:00 | 771 | 2380 |
| 2025-04-01T00:00:00 | 716 | 2417 |
| 2025-05-01T00:00:00 | 745 | 2492 |
| 2025-06-01T00:00:00 | 777 | 2709 |
| 2025-07-01T00:00:00 | 736 | 2557 |
| 2025-08-01T00:00:00 | 734 | 2534 |
| 2025-09-01T00:00:00 | 651 | 2424 |
| 2025-10-01T00:00:00 | 805 | 2582 |
| 2025-11-01T00:00:00 | 921 | 2752 |
| 2025-12-01T00:00:00 | 1072 | 2762 |
| 2026-01-01T00:00:00 | 1065 | 3210 |
| 2026-02-01T00:00:00 | 1085 | 2772 |
| 2026-03-01T00:00:00 | 1312 | 3064 |
| 2026-04-01T00:00:00 | 1392 | 3293 |
| 2026-05-01T00:00:00 | 975 | 2938 |
| 2026-06-01T00:00:00 | 1277 | 4801 |
| 2026-07-01T00:00:00 | 2267 | 7105 |
| 2026-08-01T00:00:00 | 2111 | 6475 |
Additions of a product from category Cosmetics for children
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Cosmetics for childrenNumber of additions Cosmetics for children with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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