The brand Balconi belongs to the The cakes are ready category.
Balconi holds a 6.40% market share in the The cakes are ready category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Balconi
The cakes are readySources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Balconi from the The cakes are ready category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase36.1 h
The cakes are ready
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Fixes for cream and cheesecakes
Yeast and sourdough
Jellies
Puddings and porridges
The cakes are ready
Baking powders
13.2 h
17.1 h
28 h
32.5 h
36.1 h
36.5 h
Median of the Desserts and pastries category: 36.7 h
Delicacies
Cupcakes, muffins, waffles
Sugars, flavor extracts and pastes
Gelling agents and thickeners
Jelly jellies
Icings and glazes for cakes
37 h
37.6 h
38.7 h
40.7 h
53.8 h
58.2 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 0.22% |
| 2024-10-01T00:00:00 | 1.66% |
| 2024-11-01T00:00:00 | 4.95% |
| 2024-12-01T00:00:00 | 25.36% |
| 2025-01-01T00:00:00 | 0.62% |
| 2025-02-01T00:00:00 | 3.99% |
| 2025-03-01T00:00:00 | 2.40% |
| 2025-04-01T00:00:00 | 2.65% |
| 2025-05-01T00:00:00 | 37.14% |
| 2025-06-01T00:00:00 | 1.37% |
| 2025-07-01T00:00:00 | 2.92% |
| 2025-08-01T00:00:00 | 0.62% |
| 2025-09-01T00:00:00 | 1.77% |
| 2025-10-01T00:00:00 | 6.95% |
| 2025-11-01T00:00:00 | 12.39% |
| 2025-12-01T00:00:00 | 5.75% |
| 2026-01-01T00:00:00 | 6.95% |
| 2026-02-01T00:00:00 | 29.35% |
| 2026-03-01T00:00:00 | 27.32% |
| 2026-04-01T00:00:00 | 41.56% |
| 2026-05-01T00:00:00 | 28.96% |
| 2026-06-01T00:00:00 | 43.42% |
| 2026-07-01T00:00:00 | 41.60% |
| 2026-08-01T00:00:00 | 37.53% |
37.30%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions The cakes are ready with the brandAll additions The cakes are ready
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 11 | 4973 |
| 2024-10-01T00:00:00 | 105 | 6317 |
| 2024-11-01T00:00:00 | 321 | 6487 |
| 2024-12-01T00:00:00 | 3888 | 15332 |
| 2025-01-01T00:00:00 | 39 | 6260 |
| 2025-02-01T00:00:00 | 233 | 5842 |
| 2025-03-01T00:00:00 | 149 | 6198 |
| 2025-04-01T00:00:00 | 232 | 8761 |
| 2025-05-01T00:00:00 | 3651 | 9830 |
| 2025-06-01T00:00:00 | 73 | 5333 |
| 2025-07-01T00:00:00 | 165 | 5654 |
| 2025-08-01T00:00:00 | 37 | 5947 |
| 2025-09-01T00:00:00 | 91 | 5142 |
| 2025-10-01T00:00:00 | 468 | 6731 |
| 2025-11-01T00:00:00 | 783 | 6322 |
| 2025-12-01T00:00:00 | 684 | 11890 |
| 2026-01-01T00:00:00 | 607 | 8734 |
| 2026-02-01T00:00:00 | 2815 | 9591 |
| 2026-03-01T00:00:00 | 5688 | 20818 |
| 2026-04-01T00:00:00 | 7090 | 17060 |
| 2026-05-01T00:00:00 | 2888 | 9973 |
| 2026-06-01T00:00:00 | 7948 | 18304 |
| 2026-07-01T00:00:00 | 11015 | 26478 |
| 2026-08-01T00:00:00 | 9811 | 26140 |
Additions of a product from category The cakes are ready
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions The cakes are readyNumber of additions The cakes are ready with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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