The cakes are ready
The “The cakes are ready” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
The cakes are ready – shopping list additions
167 183in Sep '25–Aug '26
↑ 92.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
59.3%
Ads 28.8% | Leaflets 11.9%1. “The cakes are ready” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | The cakes are ready | Cupcakes, muffins, waffles |
|---|---|---|
| Sep '25 | 5142 | 2069 |
| Oct '25 | 6731 | 2463 |
| Nov '25 | 6322 | 2753 |
| Dec '25 | 11890 | 2574 |
| Jan '26 | 8734 | 2474 |
| Feb '26 | 9591 | 2481 |
| Mar '26 | 20818 | 7109 |
| Apr '26 | 17060 | 3797 |
| May '26 | 9973 | 2440 |
| Jun '26 | 18304 | 6022 |
| Jul '26 | 26478 | 10040 |
| Aug '26 | 26140 | 7490 |
The cakes are ready – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | The cakes are ready – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 71 |
| Feb | 73 |
| Mar | 128 |
| Apr | 122 |
| May | 94 |
| Jun | 112 |
| Jul | 152 |
| Aug | 152 |
| Sep | 48 |
| Oct | 62 |
| Nov | 60 |
| Dec | 129 |
The cakes are ready grew faster than Cupcakes, muffins, waffles: it recorded 167,183 additions over 12 months. Its 92.3% year-over-year growth was above the 62.8% recorded by the subcategory Cupcakes, muffins, waffles.
2. How do Poles plan to buy in the “The cakes are ready” subcategory?
SourcesThe cakes are ready – source mix
| Sources | Value |
|---|---|
| From leaflets | 19817 |
| From ads | 48218 |
| Organic | 99148 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| The cakes are ready | 11.85 | 28.84 | 59.31 |
| Cupcakes, muffins, waffles | 6.08 | 29.18 | 64.74 |
The cakes are ready – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 41 | 1 | 5100 |
| Oct '25 | 25 | 4 | 6702 |
| Nov '25 | 44 | 3 | 6275 |
| Dec '25 | 56 | 10 | 11824 |
| Jan '26 | 2398 | 0 | 6336 |
| Feb '26 | 2320 | 2083 | 5188 |
| Mar '26 | 4100 | 9746 | 6972 |
| Apr '26 | 2464 | 6996 | 7600 |
| May '26 | 2100 | 2288 | 5585 |
| Jun '26 | 1810 | 7619 | 8875 |
| Jul '26 | 2250 | 10326 | 13902 |
| Aug '26 | 2209 | 9142 | 14789 |
Brands from the “The cakes are ready” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dan Cake | 2191 | 42507 | 505 |
| Słodka Kraina | 2803 | 0 | 92 |
| Balconi | 1269 | 0 | 93 |
| Favorina | 425 | 0 | 3 |
Organic additions dominate, while paid activity is underused versus the other subcategory: in the same 12-month window, the source split was 59.3% organic, 28.8% ads, and 11.9% leaflets. The subcategory Cupcakes, muffins, waffles had a higher organic share of 64.7% and a higher ad share of 29.2%, so The cakes are ready was lower on both sources.
