Deli meats
The “Deli meats” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Deli meats – shopping list additions
147 864in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
18.5%
Ads 12.4% | Leaflets 69.1%1. “Deli meats” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Deli meats | Hot dogs | Specialty sausage |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 12 | 0 | 0 |
| May '26 | 2 | 0 | 0 |
| Jun '26 | 16915 | 561 | 636 |
| Jul '26 | 44579 | 4795 | 4945 |
| Aug '26 | 38628 | 5603 | 4637 |
| Sep '26 | 47728 | 9332 | 7653 |
Deli meats – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Deli meats – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 137 |
| Jul | 362 |
| Aug | 313 |
| Sep | 387 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Deli meats: 147 864 additions in the period, 0% YoY. Ranked 1 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Deli meats” subcategory?
SourcesDeli meats – source mix
| Sources | Value |
|---|---|
| From leaflets | 102187 |
| From ads | 18284 |
| Organic | 27393 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Deli meats | 69.11 | 12.37 | 18.52 |
| Hot dogs | 74.59 | 0 | 25.41 |
| Specialty sausage | 66.64 | 17.5 | 15.86 |
Deli meats – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 12 |
| May '26 | 0 | 0 | 2 |
| Jun '26 | 5625 | 11102 | 188 |
| Jul '26 | 35092 | 6132 | 3355 |
| Aug '26 | 26736 | 723 | 11169 |
| Sep '26 | 34734 | 327 | 12667 |
Brands from the “Deli meats” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kraina Wędlin | 26474 | 0 | 1779 |
| Tarczyński | 563 | 0 | 14826 |
| Morliny | 5341 | 0 | 3455 |
| Pikok | 5946 | 0 | 16 |
| Krakus | 4521 | 0 | 205 |
| Sokołów | 2728 | 0 | 100 |
| Olewnik | 2309 | 0 | 147 |
| Balcerzak | 549 | 0 | 83 |
| JBB Bałdyga | 540 | 0 | 22 |
| Goodvalley Dolina Dobra | 483 | 0 | 39 |
Source mix: organic 18.5%, from ads 12.4%, from leaflets 69.1%.
