Pates
The “Pates” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Pates – shopping list additions
134 658in Sep '25–Aug '26
↑ 35.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
93.3%
Ads 0.2% | Leaflets 6.5%1. “Pates” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Pates | Hummus | Plant-based spreads | Plant-based pâtés | Vegan lard spreads | High-protein spreads and pâtés |
|---|---|---|---|---|---|---|
| Sep '25 | 7272 | 9002 | 1177 | 70 | 35 | 6 |
| Oct '25 | 8362 | 10441 | 3777 | 125 | 24 | 14 |
| Nov '25 | 8029 | 9887 | 1260 | 138 | 25 | 3 |
| Dec '25 | 9805 | 10678 | 1225 | 236 | 35 | 2 |
| Jan '26 | 9902 | 12379 | 1747 | 158 | 48 | 66 |
| Feb '26 | 8586 | 9966 | 1277 | 172 | 49 | 32 |
| Mar '26 | 11604 | 10860 | 1566 | 233 | 44 | 7 |
| Apr '26 | 9860 | 9720 | 1444 | 222 | 31 | 2 |
| May '26 | 6627 | 9408 | 1101 | 87 | 33 | 8 |
| Jun '26 | 12941 | 17277 | 1874 | 120 | 67 | 14 |
| Jul '26 | 20671 | 24775 | 2841 | 217 | 108 | 19 |
| Aug '26 | 20999 | 26094 | 3146 | 175 | 121 | 36 |
Pates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Pates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 83 |
| Mar | 100 |
| Apr | 102 |
| May | 71 |
| Jun | 103 |
| Jul | 145 |
| Aug | 148 |
| Sep | 76 |
| Oct | 87 |
| Nov | 87 |
| Dec | 102 |
Pates grew year over year, but its standing against the other subcategories is not reported: over the 12-month window, the subcategory recorded 134,658 additions. Its year-over-year growth was 35.9%, but no supplied field establishes whether this pace was faster, comparable, or slower than the other subcategories.
2. How do Poles plan to buy in the “Pates” subcategory?
SourcesPates – source mix
| Sources | Value |
|---|---|
| From leaflets | 8744 |
| From ads | 288 |
| Organic | 125626 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Pates | 6.49 | 0.21 | 93.3 |
| Hummus | 3.31 | 0.4 | 96.29 |
| Plant-based spreads | 7.44 | 11.73 | 80.83 |
| Plant-based pâtés | 2.46 | 0.05 | 97.49 |
| Vegan lard spreads | 1.13 | 0 | 98.87 |
| High-protein spreads and pâtés | 44.5 | 13.4 | 42.1 |
Pates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 16 | 5 | 7251 |
| Oct '25 | 14 | 4 | 8344 |
| Nov '25 | 30 | 0 | 7999 |
| Dec '25 | 32 | 5 | 9768 |
| Jan '26 | 1535 | 5 | 8362 |
| Feb '26 | 1106 | 6 | 7474 |
| Mar '26 | 2164 | 7 | 9433 |
| Apr '26 | 736 | 255 | 8869 |
| May '26 | 447 | 0 | 6180 |
| Jun '26 | 853 | 0 | 12088 |
| Jul '26 | 1056 | 0 | 19615 |
| Aug '26 | 755 | 1 | 20243 |
Brands from the “Pates” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Drosed | 827 | 0 | 2336 |
| Profi | 1050 | 1 | 1360 |
| Sokołów | 1307 | 0 | 164 |
| Indykpol | 576 | 0 | 76 |
| JBB Bałdyga | 324 | 0 | 115 |
| Pikok | 90 | 7 | 230 |
| Łuków | 304 | 0 | 13 |
| Deluxe | 208 | 0 | 66 |
| Krakus | 83 | 0 | 36 |
| Mościbrody | 83 | 0 | 32 |
Organic additions dominate Pates, while advertising is underused relative to other subcategories: across the reporting window, organic additions accounted for 93.3%, leaflet-driven additions for 6.5%, and ad-driven additions for 0.2%. The organic share was below that of Hummus but above that of Plant-based spreads, so it was lower than in three and higher than in two of the five other subcategories. Only 288 additions in the reporting window came from ads, leaving this channel below the ad share of three of the five other subcategories.
