Blocks
The “Blocks” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Blocks – shopping list additions
12 809in Sep '25–Aug '26
↑ 72.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
37.4%
Ads 3.3% | Leaflets 59.4%1. “Blocks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Blocks | Toys |
|---|---|---|
| Sep '25 | 306 | 2436 |
| Oct '25 | 914 | 3038 |
| Nov '25 | 2642 | 7745 |
| Dec '25 | 1713 | 16946 |
| Jan '26 | 482 | 3585 |
| Feb '26 | 936 | 2853 |
| Mar '26 | 1284 | 17210 |
| Apr '26 | 739 | 6683 |
| May '26 | 1194 | 4895 |
| Jun '26 | 585 | 5836 |
| Jul '26 | 807 | 9506 |
| Aug '26 | 1207 | 9171 |
Blocks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Blocks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 61 |
| Feb | 83 |
| Mar | 107 |
| Apr | 71 |
| May | 133 |
| Jun | 51 |
| Jul | 73 |
| Aug | 93 |
| Sep | 34 |
| Oct | 81 |
| Nov | 250 |
| Dec | 163 |
Blocks is growing, but its pace versus other subcategories is not reported: over the 12-month window, subcategory Blocks recorded 12,809 additions. Its additions rose by 72.9% year over year; the supplied comparison verdict against other subcategories is unavailable.
2. How do Poles plan to buy in the “Blocks” subcategory?
SourcesBlocks – source mix
| Sources | Value |
|---|---|
| From leaflets | 7602 |
| From ads | 422 |
| Organic | 4785 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Blocks | 59.35 | 3.29 | 37.36 |
| Toys | 20.5 | 31.62 | 47.88 |
Blocks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 39 | 0 | 267 |
| Oct '25 | 566 | 0 | 348 |
| Nov '25 | 2021 | 0 | 621 |
| Dec '25 | 1134 | 0 | 579 |
| Jan '26 | 230 | 0 | 252 |
| Feb '26 | 696 | 0 | 240 |
| Mar '26 | 964 | 0 | 320 |
| Apr '26 | 481 | 0 | 258 |
| May '26 | 566 | 390 | 238 |
| Jun '26 | 242 | 29 | 314 |
| Jul '26 | 209 | 2 | 596 |
| Aug '26 | 454 | 1 | 752 |
Brands from the “Blocks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lego | 4993 | 423 | 805 |
| Cobi | 39 | 0 | 9 |
| Playmobil | 11 | 0 | 7 |
Leaflets are the dominant source for Blocks, while advertising is underused: across the 12-month window, leaflets accounted for 59.4% of additions, compared with 37.4% from organic activity and 3.3% from ads. The organic share was below that of subcategory Toys at 47.9%, and the ad share was also below subcategory Toys at 31.6%.
