Classic teas
The “Classic teas” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Classic teas – shopping list additions
365 136in Sep '25–Aug '26
↑ 30.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
86.3%
Ads 2.8% | Leaflets 10.9%1. “Classic teas” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Classic teas | Flavored and herbal teas |
|---|---|---|
| Sep '25 | 22435 | 4466 |
| Oct '25 | 27562 | 6164 |
| Nov '25 | 29064 | 6971 |
| Dec '25 | 31488 | 8646 |
| Jan '26 | 34280 | 10141 |
| Feb '26 | 27671 | 8219 |
| Mar '26 | 26558 | 7909 |
| Apr '26 | 23682 | 6758 |
| May '26 | 18682 | 5252 |
| Jun '26 | 28116 | 7899 |
| Jul '26 | 45739 | 10813 |
| Aug '26 | 49859 | 12435 |
Classic teas – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Classic teas – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 118 |
| Feb | 100 |
| Mar | 95 |
| Apr | 85 |
| May | 74 |
| Jun | 82 |
| Jul | 117 |
| Aug | 126 |
| Sep | 79 |
| Oct | 101 |
| Nov | 109 |
| Dec | 114 |
Classic teas is growing, but its pace cannot be ranked against the other subcategory: over 12 months, it generated 365,136 additions, with 30.7% year-over-year growth. The supplied data does not provide a precomputed comparison of growth pace or growth rank against the other subcategory.
2. How do Poles plan to buy in the “Classic teas” subcategory?
SourcesClassic teas – source mix
| Sources | Value |
|---|---|
| From leaflets | 39771 |
| From ads | 10210 |
| Organic | 315155 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Classic teas | 10.89 | 2.8 | 86.31 |
| Flavored and herbal teas | 12.24 | 1.27 | 86.49 |
Classic teas – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 759 | 2892 | 18784 |
| Oct '25 | 1339 | 2432 | 23791 |
| Nov '25 | 4223 | 11 | 24830 |
| Dec '25 | 4014 | 13 | 27461 |
| Jan '26 | 5053 | 1457 | 27770 |
| Feb '26 | 4662 | 6 | 23003 |
| Mar '26 | 4766 | 4 | 21788 |
| Apr '26 | 3134 | 4 | 20544 |
| May '26 | 2326 | 3 | 16353 |
| Jun '26 | 2462 | 3 | 25651 |
| Jul '26 | 3791 | 10 | 41938 |
| Aug '26 | 3242 | 3375 | 43242 |
Brands from the “Classic teas” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lipton | 14539 | 6252 | 11312 |
| Remsey | 4787 | 0 | 1084 |
| Dilmah | 1737 | 1 | 2115 |
| Adalbert's | 958 | 2430 | 451 |
| Teekanne | 1770 | 2 | 1829 |
| Saga | 1267 | 0 | 1357 |
| Ahmad Tea | 1320 | 0 | 774 |
| Lord Nelson | 1415 | 0 | 393 |
| Herbapol | 1238 | 0 | 499 |
| Minutka | 410 | 0 | 1254 |
Classic teas is predominantly organic, with relatively stronger advertising than the other subcategory: over 12 months, organic additions accounted for 86.3%, leaflet-driven additions for 10.9%, and ad-driven additions for 2.8%. Its organic share was slightly below the 86.5% recorded by the subcategory Flavored and herbal teas, while its ad share was higher than the 1.3% recorded by the subcategory Flavored and herbal teas.
