The brand Podravka belongs to the Tomato pastes and concentrates category.
Podravka holds a 0.41% market share in the Tomato pastes and concentrates category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Podravka
Tomato pastes and concentrates
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Podravka from the Tomato pastes and concentrates category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase16.7 h
Tomato pastes and concentrates
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Tomato pastes and concentrates
Canned vegetables
16.7 h
18.8 h
Median of the Preserves and honey category: 26.3 h
Jams, preserves, and fruit spreads
Honey
33.7 h
57.2 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 2.52% |
| 2024-10-01T00:00:00 | 4.40% |
| 2024-11-01T00:00:00 | 3.42% |
| 2024-12-01T00:00:00 | 2.94% |
| 2025-01-01T00:00:00 | 6.01% |
| 2025-02-01T00:00:00 | 4.11% |
| 2025-03-01T00:00:00 | 3.48% |
| 2025-04-01T00:00:00 | 4.50% |
| 2025-05-01T00:00:00 | 4.14% |
| 2025-06-01T00:00:00 | 4.86% |
| 2025-07-01T00:00:00 | 5.06% |
| 2025-08-01T00:00:00 | 4.56% |
| 2025-09-01T00:00:00 | 4.05% |
| 2025-10-01T00:00:00 | 4.00% |
| 2025-11-01T00:00:00 | 6.94% |
| 2025-12-01T00:00:00 | 5.69% |
| 2026-01-01T00:00:00 | 9.77% |
| 2026-02-01T00:00:00 | 10.20% |
| 2026-03-01T00:00:00 | 8.95% |
| 2026-04-01T00:00:00 | 9.70% |
| 2026-05-01T00:00:00 | 9.80% |
| 2026-06-01T00:00:00 | 7.69% |
| 2026-07-01T00:00:00 | 6.50% |
| 2026-08-01T00:00:00 | 6.26% |
3.80%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Tomato pastes and concentrates with the brandAll additions Tomato pastes and concentrates
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 666 | 26474 |
| 2024-10-01T00:00:00 | 1327 | 30172 |
| 2024-11-01T00:00:00 | 1084 | 31668 |
| 2024-12-01T00:00:00 | 1140 | 38755 |
| 2025-01-01T00:00:00 | 2181 | 36296 |
| 2025-02-01T00:00:00 | 1228 | 29858 |
| 2025-03-01T00:00:00 | 1063 | 30505 |
| 2025-04-01T00:00:00 | 1158 | 25705 |
| 2025-05-01T00:00:00 | 1087 | 26225 |
| 2025-06-01T00:00:00 | 1080 | 22236 |
| 2025-07-01T00:00:00 | 1240 | 24509 |
| 2025-08-01T00:00:00 | 1166 | 25575 |
| 2025-09-01T00:00:00 | 1019 | 25168 |
| 2025-10-01T00:00:00 | 1194 | 29838 |
| 2025-11-01T00:00:00 | 1970 | 28385 |
| 2025-12-01T00:00:00 | 2138 | 37596 |
| 2026-01-01T00:00:00 | 3597 | 36834 |
| 2026-02-01T00:00:00 | 3009 | 29508 |
| 2026-03-01T00:00:00 | 2642 | 29535 |
| 2026-04-01T00:00:00 | 2665 | 27466 |
| 2026-05-01T00:00:00 | 2409 | 24588 |
| 2026-06-01T00:00:00 | 3226 | 41952 |
| 2026-07-01T00:00:00 | 4303 | 66188 |
| 2026-08-01T00:00:00 | 4335 | 69255 |
Additions of a product from category Tomato pastes and concentrates
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Tomato pastes and concentratesNumber of additions Tomato pastes and concentrates with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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