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The brand Old Spice belongs to the Deodorants and antiperspirants category.

Old Spice holds a 7.44% market share in the Deodorants and antiperspirants category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Old Spice

Deodorants and antiperspirants
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Deodorants and antiperspirants
MarkaUdział procentowy
Nivea23.22%
Rexona22.81%
Garnier15.90%
Dove10.24%
Old Spice7.44%
Adidas6.79%
Fa4.68%
Axe2.33%
Perspirex 2.06%
Medispirant1.47%
Isana1.41%
Borotalco0.86%
Lady Speed Stick0.72%
Alterra0.06%

Brand Old Spice percentage share in the category Deodorants and antiperspirants in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
7.44%Old Spice
ALL BRANDS
Historyczny udział procentowy marek w kategorii Deodorants and antiperspirants (miesięcznie)
MiesiącGarnierNiveaRexonaDoveAxeLady Speed StickFaAdidasOld SpiceMedispirantAlterraIsanaPerspirex Borotalco
2024-09-01T00:00:002.88%5.82%29.36%35.57%20.35%0.32%2.25%1.22%0.81%0.51%0.10%0.32%0.43%0.04%
2024-10-01T00:00:0010.25%23.90%11.06%10.44%2.35%1.42%13.47%16.18%7.29%2.10%0.12%0.68%0.62%0.12%
2024-11-01T00:00:008.06%30.15%11.88%20.63%4.51%1.07%6.29%6.45%7.42%1.61%0.05%0.81%1.07%0.00%
2024-12-01T00:00:0010.20%23.50%12.80%15.28%5.13%1.36%6.80%10.08%11.13%1.48%0.12%0.87%1.24%0.00%
2025-01-01T00:00:0011.31%24.17%14.49%12.39%2.10%1.35%13.95%9.34%5.89%2.44%0.14%1.02%1.42%0.00%
2025-02-01T00:00:009.42%31.63%12.34%12.05%2.41%1.83%13.81%5.55%7.16%1.61%0.07%0.95%1.17%0.00%
2025-03-01T00:00:000.99%2.78%90.90%1.63%0.28%0.19%0.93%1.00%0.75%0.24%0.02%0.14%0.14%0.01%
2025-04-01T00:00:0011.35%29.12%16.26%14.52%0.98%3.10%7.26%5.52%5.45%2.50%0.23%1.59%1.44%0.68%
2025-05-01T00:00:005.38%16.77%53.60%7.23%1.08%1.01%4.12%2.46%4.23%1.41%0.18%0.76%1.37%0.40%
2025-06-01T00:00:003.10%7.07%13.05%3.76%60.51%0.37%1.84%3.65%2.57%1.10%0.08%0.26%2.53%0.13%
2025-07-01T00:00:003.79%9.27%21.80%4.07%0.90%0.53%2.28%3.56%2.09%1.17%0.05%0.74%20.28%29.48%
2025-08-01T00:00:006.77%9.77%64.49%6.77%0.69%1.00%3.06%1.75%2.43%1.31%0.12%0.78%0.90%0.16%
2025-09-01T00:00:002.51%3.47%5.66%1.63%0.25%0.15%1.37%2.22%1.10%0.32%0.04%0.19%0.25%80.82%
2025-10-01T00:00:008.93%33.66%12.12%10.39%5.33%1.73%7.55%9.97%5.06%1.25%0.14%1.25%0.83%1.80%
2025-11-01T00:00:0011.87%26.56%7.78%15.48%0.75%1.72%5.19%13.63%13.98%0.79%0.09%1.01%0.66%0.48%
2025-12-01T00:00:004.08%7.03%3.05%4.80%0.68%0.55%2.49%4.93%3.49%0.33%0.06%0.61%67.80%0.12%
2026-01-01T00:00:0019.84%23.90%17.48%14.95%1.23%0.88%6.42%5.57%6.10%1.52%0.18%0.60%0.78%0.56%
2026-02-01T00:00:005.49%24.06%52.30%4.57%1.85%0.34%3.05%2.69%3.98%0.42%0.00%0.46%0.27%0.51%
2026-03-01T00:00:001.31%3.39%88.13%2.19%0.71%0.13%0.75%1.43%1.58%0.10%0.02%0.06%0.12%0.07%
2026-04-01T00:00:0010.76%27.89%13.88%13.97%1.58%1.04%5.42%9.27%12.52%1.27%0.27%0.77%0.99%0.36%
2026-05-01T00:00:008.76%20.13%11.96%9.95%1.78%0.62%2.52%5.36%5.33%1.10%0.15%0.65%29.16%2.55%
2026-06-01T00:00:001.25%2.75%38.84%1.55%0.38%0.15%0.35%0.58%0.70%0.29%0.01%0.09%52.96%0.09%
2026-07-01T00:00:003.64%7.64%76.87%3.25%0.51%0.26%1.04%2.31%1.83%0.62%0.08%0.38%1.18%0.40%
2026-08-01T00:00:006.89%16.77%24.13%21.19%1.71%1.39%5.79%6.45%6.27%2.82%0.08%1.61%3.43%1.47%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Deodorants and antiperspirants category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Old Spice
Others
Nivea
Rexona
Garnier
Dove
Adidas
Fa
Axe
Perspirex
Medispirant
Isana
Borotalco
Lady Speed Stick
Alterra

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Old Spice from the Deodorants and antiperspirants category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
55.5 h
Deodorants and antiperspirants
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Hygiene”
Paper towels
Moist toilet tissue
Toilet paper
Shower gels and bath foams
Toothpastes
Sanitary pads, tampons and panty liners
Tissues
37.9 h
38 h
39.7 h
40.3 h
40.8 h
41.4 h
43 h
Median of the Hygiene category: 43.6 h
Toothbrushes, dental floss
Razors
Soaps
Deodorants and antiperspirants
Shaving and hair removal products
Intimate hygiene washes, foams and gels
Mouthwashes
44.2 h
52.2 h
54.6 h
55.5 h
60.4 h
64 h
67.9 h
Brand Loyalty Index (BLI) marki w kategorii Deodorants and antiperspirants (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:00100.00%
2024-10-01T00:00:00100.00%
2024-11-01T00:00:0068.60%
2024-12-01T00:00:00100.00%
2025-01-01T00:00:00100.00%
2025-02-01T00:00:00100.00%
2025-03-01T00:00:00100.00%
2025-04-01T00:00:0038.36%
2025-05-01T00:00:00100.00%
2025-06-01T00:00:00100.00%
2025-07-01T00:00:0071.82%
2025-08-01T00:00:0054.24%
2025-09-01T00:00:00100.00%
2025-10-01T00:00:0039.55%
2025-11-01T00:00:0056.22%
2025-12-01T00:00:00100.00%
2026-01-01T00:00:0082.71%
2026-02-01T00:00:00100.00%
2026-03-01T00:00:00100.00%
2026-04-01T00:00:00100.00%
2026-05-01T00:00:00100.00%
2026-06-01T00:00:00100.00%
2026-07-01T00:00:0039.08%
2026-08-01T00:00:0014.64%
-85.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Deodorants and antiperspirants added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Deodorants and antiperspirants (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:0049284928
2024-10-01T00:00:0016191619
2024-11-01T00:00:0018612713
2024-12-01T00:00:0016171617
2025-01-01T00:00:0014771477
2025-02-01T00:00:0013691369
2025-03-01T00:00:001416114161
2025-04-01T00:00:0013223446
2025-05-01T00:00:0027672767
2025-06-01T00:00:0062556255
2025-07-01T00:00:0043496055
2025-08-01T00:00:0032055909
2025-09-01T00:00:0094399439
2025-10-01T00:00:0014443651
2025-11-01T00:00:0022744045
2025-12-01T00:00:0069406940
2026-01-01T00:00:0028373430
2026-02-01T00:00:0047514751
2026-03-01T00:00:001947519475
2026-04-01T00:00:0022122212
2026-05-01T00:00:0033783378
2026-06-01T00:00:003386133861
2026-07-01T00:00:001897648558
2026-08-01T00:00:00496133876

Additions of a product from category Deodorants and antiperspirants

Absolute data on adding products from category Deodorants and antiperspirants with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Deodorants and antiperspirants
Number of additions Deodorants and antiperspirants with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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