Toilet cleaning liquids and gels
The “Toilet cleaning liquids and gels” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toilet cleaning liquids and gels – shopping list additions
70 761in Sep '25–Aug '26
↑ 57.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
73.6%
Ads 0.4% | Leaflets 26%1. “Toilet cleaning liquids and gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toilet cleaning liquids and gels | Toilet blocks and hangers |
|---|---|---|
| Sep '25 | 3551 | 6513 |
| Oct '25 | 3696 | 6964 |
| Nov '25 | 4331 | 7366 |
| Dec '25 | 4720 | 7679 |
| Jan '26 | 5745 | 7855 |
| Feb '26 | 5537 | 6630 |
| Mar '26 | 5128 | 6802 |
| Apr '26 | 4647 | 6335 |
| May '26 | 4191 | 6699 |
| Jun '26 | 7562 | 10902 |
| Jul '26 | 10689 | 17168 |
| Aug '26 | 10964 | 17646 |
Toilet cleaning liquids and gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toilet cleaning liquids and gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 105 |
| Feb | 95 |
| Mar | 93 |
| Apr | 83 |
| May | 81 |
| Jun | 113 |
| Jul | 148 |
| Aug | 152 |
| Sep | 72 |
| Oct | 83 |
| Nov | 85 |
| Dec | 89 |
The subcategory is growing, but its relative pace is not established: over the 12-month window, it recorded 70,761 additions over 12 months. Year-over-year growth was 57.3%. Its pace cannot be compared with the other subcategory because no comparative growth verdict or ranking is supplied.
2. How do Poles plan to buy in the “Toilet cleaning liquids and gels” subcategory?
SourcesToilet cleaning liquids and gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 18412 |
| From ads | 254 |
| Organic | 52095 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toilet cleaning liquids and gels | 26.02 | 0.36 | 73.62 |
| Toilet blocks and hangers | 12.31 | 0.6 | 87.09 |
Toilet cleaning liquids and gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 365 | 11 | 3175 |
| Oct '25 | 395 | 3 | 3298 |
| Nov '25 | 993 | 0 | 3338 |
| Dec '25 | 1346 | 0 | 3374 |
| Jan '26 | 1832 | 0 | 3913 |
| Feb '26 | 2418 | 2 | 3117 |
| Mar '26 | 1835 | 0 | 3293 |
| Apr '26 | 1592 | 0 | 3055 |
| May '26 | 1113 | 0 | 3078 |
| Jun '26 | 1903 | 226 | 5433 |
| Jul '26 | 2519 | 7 | 8163 |
| Aug '26 | 2101 | 5 | 8858 |
Brands from the “Toilet cleaning liquids and gels” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Domestos | 10708 | 249 | 5178 |
| Tytan | 1620 | 0 | 352 |
| Frosch | 742 | 2 | 446 |
| Kret | 642 | 0 | 220 |
| Bref | 292 | 0 | 209 |
| Duck | 147 | 0 | 308 |
| Cillit Bang | 120 | 0 | 149 |
Organic additions dominate the 12-month window, while advertising is underused: organic additions accounted for 73.6%, leaflet-driven additions for 26.0%, and ad-driven additions for 0.4%. The organic share was lower than in the only other subcategory, Toilet blocks and hangers, at 87.1%, and the ad share was also lower there, at 0.6%.
