Cleaning accessories
The “Cleaning accessories” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cleaning accessories – shopping list additions
146 728in Sep '25–Aug '26
↑ 40.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
83.1%
Ads 3.2% | Leaflets 13.8%1. “Cleaning accessories” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cleaning accessories | Trash bags |
|---|---|---|
| Sep '25 | 7793 | 20323 |
| Oct '25 | 10042 | 21325 |
| Nov '25 | 11156 | 21449 |
| Dec '25 | 10364 | 23444 |
| Jan '26 | 11992 | 24851 |
| Feb '26 | 9723 | 20821 |
| Mar '26 | 10882 | 20910 |
| Apr '26 | 8697 | 20531 |
| May '26 | 8284 | 19498 |
| Jun '26 | 14272 | 36027 |
| Jul '26 | 21500 | 55249 |
| Aug '26 | 22023 | 56631 |
Cleaning accessories – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cleaning accessories – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 83 |
| Mar | 94 |
| Apr | 83 |
| May | 79 |
| Jun | 107 |
| Jul | 146 |
| Aug | 148 |
| Sep | 76 |
| Oct | 92 |
| Nov | 96 |
| Dec | 94 |
Cleaning accessories grew strongly over the 12-month window: the subcategory recorded 146,728 additions over 12 months, with 40.8% year-over-year growth. A pace comparison with the other subcategories is not available because no precomputed comparison verdict or growth rank is supplied.
2. How do Poles plan to buy in the “Cleaning accessories” subcategory?
SourcesCleaning accessories – source mix
| Sources | Value |
|---|---|
| From leaflets | 20202 |
| From ads | 4660 |
| Organic | 121866 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cleaning accessories | 13.77 | 3.18 | 83.05 |
| Trash bags | 4.23 | 0.15 | 95.62 |
Cleaning accessories – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 578 | 1 | 7214 |
| Oct '25 | 920 | 1593 | 7529 |
| Nov '25 | 1028 | 2380 | 7748 |
| Dec '25 | 1563 | 0 | 8801 |
| Jan '26 | 2813 | 643 | 8536 |
| Feb '26 | 2383 | 0 | 7340 |
| Mar '26 | 2602 | 0 | 8280 |
| Apr '26 | 1242 | 0 | 7455 |
| May '26 | 1160 | 0 | 7124 |
| Jun '26 | 1966 | 6 | 12300 |
| Jul '26 | 2114 | 18 | 19368 |
| Aug '26 | 1833 | 19 | 20171 |
Brands from the “Cleaning accessories” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vileda | 4738 | 2237 | 2692 |
| Swiffer | 357 | 0 | 3810 |
| Jan Niezbędny | 80 | 0 | 152 |
| York | 136 | 0 | 34 |
| Gosia | 96 | 0 | 51 |
| Anna Zaradna | 1 | 0 | 11 |
Organic activity dominates, while paid activity is higher than in the other subcategory: across the 12-month window, organic additions represented 83.05%, leaflet-driven additions 13.77%, and ad-driven additions 3.18%; the organic share was below Trash bags at 95.62%. The ad share was higher than in Trash bags, at 0.15%, indicating greater reliance on paid activity in Cleaning accessories.
