Jellies
The “Jellies” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Jellies – shopping list additions
168 186in Sep '25–Aug '26
↑ 61.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
83%
Ads 6.1% | Leaflets 10.8%1. “Jellies” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Jellies | Puddings and porridges | Jelly jellies |
|---|---|---|---|
| Sep '25 | 5656 | 9920 | 2035 |
| Oct '25 | 6940 | 13679 | 3033 |
| Nov '25 | 7956 | 12451 | 3031 |
| Dec '25 | 13208 | 23599 | 2918 |
| Jan '26 | 9666 | 15403 | 4195 |
| Feb '26 | 8987 | 12801 | 3518 |
| Mar '26 | 21497 | 17099 | 3055 |
| Apr '26 | 14126 | 16955 | 2553 |
| May '26 | 11305 | 9886 | 2110 |
| Jun '26 | 23149 | 16587 | 3000 |
| Jul '26 | 25145 | 24913 | 4949 |
| Aug '26 | 20551 | 24538 | 4717 |
Jellies – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Jellies – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 77 |
| Feb | 73 |
| Mar | 131 |
| Apr | 124 |
| May | 95 |
| Jun | 151 |
| Jul | 149 |
| Aug | 123 |
| Sep | 48 |
| Oct | 60 |
| Nov | 64 |
| Dec | 104 |
Jellies grew over the 12-month window, but its standing against other subcategories is not supplied: over the 12 months ending August 2026, it recorded 168,186 additions, with 61.9% year-over-year growth. The comparison subcategories Puddings and porridges and Jelly jellies have year-over-year growth figures of 28.7% and 27.8%, respectively, but no precomputed comparison verdict is provided.
2. How do Poles plan to buy in the “Jellies” subcategory?
SourcesJellies – source mix
| Sources | Value |
|---|---|
| From leaflets | 18225 |
| From ads | 10286 |
| Organic | 139675 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Jellies | 10.84 | 6.12 | 83.04 |
| Puddings and porridges | 4.98 | 0.79 | 94.23 |
| Jelly jellies | 7.49 | 0.02 | 92.49 |
Jellies – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 301 | 7 | 5348 |
| Oct '25 | 762 | 3 | 6175 |
| Nov '25 | 1281 | 606 | 6069 |
| Dec '25 | 1090 | 1144 | 10974 |
| Jan '26 | 1597 | 5 | 8064 |
| Feb '26 | 1257 | 13 | 7717 |
| Mar '26 | 2265 | 8467 | 10765 |
| Apr '26 | 1895 | 3 | 12228 |
| May '26 | 1643 | 2 | 9660 |
| Jun '26 | 1737 | 7 | 21405 |
| Jul '26 | 2561 | 16 | 22568 |
| Aug '26 | 1836 | 13 | 18702 |
Brands from the “Jellies” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Gellwe | 2128 | 8476 | 185 |
| Winiary | 2152 | 0 | 591 |
| Dr. Oetker | 1389 | 0 | 349 |
| Delecta | 323 | 2 | 42 |
| Wodzisław | 51 | 0 | 1 |
| Celiko | 3 | 0 | 23 |
| Cykoria | 5 | 0 | 2 |
| Castello | 0 | 0 | 0 |
| Twój Deser | 0 | 0 | 0 |
Organic additions dominate Jellies, while paid impulse is more pronounced than in either other subcategory: across the 12 months ending August 2026, organic additions accounted for 83.0%, leaflet-driven additions for 10.8%, and ad-driven additions for 6.1%. The organic share is below that of both other subcategories, Puddings and porridges and Jelly jellies. The ad share is higher than in both other subcategories, indicating greater reliance on paid impulse.
