Brand PerformancePOWERED BY
Main logo&Moja gazetka logo
Go to Alcohols
Go to Baker's good
Go to Beverages
Go to Breakfast products
Go to Bulk products nad pasta
Go to Cosmetics and skincare
Go to Dairy products and eggs
Go to Desserts and pastries
Go to Extra analyses
Go to For children
Go to For pets
Go to Frozen products
Go to Health
Go to Home and garden
Go to Household chemicals
Go to Hygiene
Go to Meat, fish and products
Go to Oils, vinegars
Go to Preserves and honey
Go to Ready-made and instant dishes and soups
Go to Sauces, dips
Go to Savory snacks
Go to Spices and bouillons
Go to Spreadable fats
Go to Sweets
Go to Tea, coffee and cocoa
Go to Toys and construction set
Brand Performance logo

Barilla

Pasta
Barilla logo
to receive information about changes in the popularity of this brand.

Barilla ranks 2nd of 30 brands in the Pasta category with a 21.67% share over the last four weeks.

The category leader is Lubella with a 35.00% share.

Its monthly share for September 2026 was 20.94%, compared with 16.31% the month before.

Its highest monthly share in the period shown, 41.21%, came in June 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Pasta
MarkaUdział procentowy
Lubella35.00%
Barilla21.67%
Czaniecki8.72%
Combino6.76%
Makaron Szlachecki6.57%
Rigatoni6.25%
Polmak4.82%
Rummo2.72%
Makarony Polskie2.05%
Maxpol1.89%
Goliard1.87%
Tao Tao0.35%
TAT0.26%
Goldmak0.25%
Wielicki 0.12%
Melissa0.11%
Abak0.11%
Agnesi 0.09%
Podravka0.09%
Sulma0.09%
Malma0.07%
Bartolini0.07%
Sorenti0.05%
Arrighi0.02%
Garofalo0.00%
Kaset0.00%
Tokyoto0.00%
Makaron Staropolski0.00%
Bela0.00%
Niro0.00%

Brand Barilla percentage share in the category Pasta in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
21.67%Barilla
ALL BRANDS
Historical market share of brands in the Pasta category (monthly)
MonthBarillaLubellaMalmaGoliardGarofaloRummoRigatoniArrighiGoldmakAgnesi MelissaWielicki Tao TaoPodravkaMaxpolKasetTokyotoBartoliniSorentiAbakMakaron StaropolskiBelaCzanieckiSulmaNiroCombinoMakaron SzlacheckiTATMakarony PolskiePolmak
October 202419.48%34.56%0.18%8.37%0.00%0.18%5.64%0.06%0.00%0.12%0.12%0.18%0.36%0.71%0.18%0.00%0.00%0.12%0.06%0.06%0.00%0.00%8.08%0.00%0.00%11.34%7.19%0.30%1.60%1.13%
November 202421.94%43.71%0.00%1.86%0.00%0.29%4.31%0.00%0.12%0.06%0.41%0.29%0.23%6.75%0.47%0.00%0.17%0.12%0.06%0.58%0.00%0.00%7.80%0.00%0.06%4.42%3.43%0.41%1.86%0.64%
December 202417.82%45.75%0.00%2.55%0.20%0.33%4.29%0.20%0.00%0.20%0.27%0.80%0.60%0.47%0.00%0.00%0.00%4.35%0.00%0.27%0.00%0.00%13.86%0.00%0.07%0.60%3.95%0.27%1.34%1.81%
January 202517.35%41.79%0.00%2.10%0.06%0.12%6.05%0.19%0.00%0.19%1.23%0.06%1.17%1.23%0.00%0.00%0.31%0.25%0.00%0.00%0.00%0.00%11.91%0.00%0.06%5.43%4.81%0.37%4.01%1.30%
February 202512.21%72.32%0.03%1.12%0.03%0.03%4.39%0.00%0.00%0.07%0.34%0.03%0.14%0.17%0.00%0.00%0.07%0.10%0.07%0.00%0.00%0.00%4.25%0.03%0.00%0.68%2.72%0.10%0.61%0.48%
March 20257.64%77.38%0.03%0.94%0.00%0.10%3.79%0.03%0.03%0.00%0.07%0.10%0.17%0.13%0.00%0.00%0.00%0.00%0.00%0.13%0.00%0.00%4.29%0.00%0.00%0.34%2.21%0.27%1.78%0.57%
April 202516.07%47.75%0.00%1.48%0.00%0.19%5.27%0.13%0.19%0.19%0.13%0.19%0.26%0.45%0.00%0.00%0.39%5.40%0.00%0.00%0.00%0.00%11.05%0.00%0.00%4.31%4.31%0.26%0.58%1.41%
May 202519.69%45.25%0.00%2.08%0.00%0.31%10.04%0.00%1.31%0.08%0.85%0.31%0.62%0.31%0.00%0.00%0.15%0.31%0.15%0.00%0.00%0.00%10.73%0.00%0.00%1.24%4.40%0.23%0.77%1.16%
June 202529.59%39.94%0.00%2.66%0.00%0.37%6.36%0.07%0.00%0.00%0.37%0.22%1.55%1.18%0.00%0.00%0.07%0.22%0.00%0.07%0.00%0.07%4.81%0.00%0.00%7.10%4.59%0.15%0.07%0.52%
July 202524.62%41.04%0.00%6.00%0.00%0.63%6.76%0.00%0.00%0.25%0.13%0.13%0.25%0.38%0.13%0.00%0.00%0.00%0.13%0.00%0.00%0.00%9.22%0.06%0.00%5.43%2.34%0.19%1.45%0.88%
August 202525.56%40.08%0.32%2.86%0.00%1.03%6.27%0.00%0.00%0.40%0.79%0.00%0.56%0.79%0.00%0.00%0.16%0.00%0.71%0.16%0.00%0.00%9.92%0.79%0.00%1.03%5.95%0.08%1.75%0.79%
September 202524.14%37.31%0.07%1.10%0.00%1.32%5.59%0.07%0.00%0.15%0.15%0.07%0.15%0.37%0.00%0.00%0.00%0.15%0.07%0.07%0.00%0.00%7.80%0.15%0.00%8.98%9.42%0.22%1.40%1.25%
October 202514.74%37.70%0.27%1.26%0.00%0.16%9.81%0.00%0.00%0.05%0.77%0.16%0.22%0.55%0.00%0.00%0.00%1.32%0.11%0.05%0.00%0.00%8.00%0.05%0.00%13.32%8.60%0.44%1.92%0.49%
November 202534.26%24.61%0.00%1.42%0.00%0.16%2.93%0.00%4.98%0.00%0.41%0.13%0.47%0.13%0.00%0.00%0.06%0.13%0.00%0.19%0.00%0.00%6.91%0.03%0.00%13.91%7.16%0.19%1.39%0.54%
December 202515.62%47.38%0.07%2.26%0.00%0.38%2.43%0.00%0.72%0.07%0.55%0.24%0.31%0.03%0.00%0.00%0.00%0.03%0.14%5.74%0.00%0.00%8.85%0.27%0.00%0.27%10.91%0.14%3.11%0.48%
January 202634.06%37.93%0.00%0.70%0.00%1.01%2.58%0.00%0.00%0.05%0.52%0.03%1.01%1.16%0.00%0.00%0.00%0.11%0.00%0.05%0.00%0.00%3.15%0.00%0.00%2.48%11.85%0.08%0.73%2.48%
February 20268.58%34.72%0.00%3.04%0.00%0.42%4.63%0.00%2.10%0.10%0.55%0.13%1.10%0.45%0.00%0.00%0.00%0.26%0.03%0.29%0.00%0.00%8.39%0.10%0.00%17.10%8.23%0.10%2.91%6.77%
March 202623.66%16.96%0.00%0.66%0.00%45.38%1.08%0.00%0.79%0.03%1.02%0.02%0.24%0.04%0.00%0.00%0.00%0.07%0.00%0.00%0.00%0.00%3.09%0.02%0.01%3.14%1.97%0.03%0.07%1.70%
April 202618.56%37.62%1.41%1.15%0.00%0.85%3.31%0.05%0.67%0.00%0.29%0.11%0.05%1.41%0.00%0.00%0.00%0.00%0.00%0.03%0.00%0.00%5.20%0.03%0.05%19.65%4.08%0.05%2.13%3.31%
May 202622.71%45.05%0.00%1.16%0.00%0.43%4.22%0.03%0.07%0.40%0.43%0.07%0.10%0.03%0.00%0.00%0.00%0.13%0.17%0.00%0.00%0.00%8.67%0.00%0.03%7.54%4.88%0.07%1.13%2.69%
June 202641.21%32.23%1.14%0.96%0.08%0.98%4.10%0.04%0.12%0.00%0.30%0.26%0.16%1.32%0.45%0.00%0.00%0.06%0.00%0.02%0.00%0.00%5.32%0.10%0.08%2.03%3.52%0.10%0.65%4.76%
July 202623.05%42.05%0.04%1.34%0.00%2.55%5.91%0.00%0.37%0.29%0.34%0.25%0.98%1.98%0.37%0.00%0.02%0.14%0.02%0.39%0.00%0.00%7.51%0.04%0.00%5.46%1.18%0.14%4.16%1.43%
August 202616.31%43.82%0.07%1.68%0.00%1.72%5.66%0.24%0.88%0.27%0.44%0.27%0.27%0.60%0.00%0.00%0.02%0.24%0.33%0.07%0.00%0.00%6.78%0.04%0.00%3.05%13.06%0.31%0.88%2.98%
September 202620.94%34.59%0.07%1.89%0.00%2.20%6.21%0.03%0.51%0.08%0.10%0.14%0.42%0.08%1.81%0.00%0.00%0.08%0.02%0.10%0.00%0.00%8.54%0.12%0.00%6.44%8.42%0.25%2.22%4.72%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Pasta category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Barilla
Others
Lubella
Czaniecki
Combino
Makaron Szlachecki
Rigatoni
Polmak
Rummo
Makarony Polskie
Maxpol
Goliard
Tao Tao
TAT
Goldmak
Wielicki
Melissa
Abak
Agnesi
Podravka
Sulma
Malma
Bartolini
Sorenti
Arrighi
Garofalo
Kaset
Tokyoto
Makaron Staropolski
Bela
Niro

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Barilla from the Pasta category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
28.9 h
Pasta
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Bulk products nad pasta”
Rice and groats mixtures
Pasta
Grains
25 h
28.9 h
31.3 h
Median of the Bulk products nad pasta category: 32.8 h
Rice
Flours
Sugars
34.2 h
36.4 h
39 h
Brand Loyalty Index (BLI) marki w kategorii Pasta (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:002.59%
2024-11-01T00:00:002.75%
2024-12-01T00:00:002.63%
2025-01-01T00:00:002.05%
2025-02-01T00:00:004.38%
2025-03-01T00:00:004.56%
2025-04-01T00:00:002.81%
2025-05-01T00:00:002.07%
2025-06-01T00:00:002.53%
2025-07-01T00:00:003.20%
2025-08-01T00:00:002.40%
2025-09-01T00:00:002.65%
2025-10-01T00:00:002.84%
2025-11-01T00:00:005.42%
2025-12-01T00:00:006.10%
2026-01-01T00:00:009.01%
2026-02-01T00:00:004.54%
2026-03-01T00:00:0010.60%
2026-04-01T00:00:004.68%
2026-05-01T00:00:004.11%
2026-06-01T00:00:003.86%
2026-07-01T00:00:003.10%
2026-08-01T00:00:002.45%
2026-09-01T00:00:003.08%
0.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Pasta added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Pasta (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:00168464899
2024-11-01T00:00:00171862537
2024-12-01T00:00:00149356802
2025-01-01T00:00:00162078970
2025-02-01T00:00:00294167218
2025-03-01T00:00:00298465501
2025-04-01T00:00:00155655430
2025-05-01T00:00:00129562559
2025-06-01T00:00:00135253416
2025-07-01T00:00:00158449503
2025-08-01T00:00:00126052562
2025-09-01T00:00:00135951239
2025-10-01T00:00:00182564168
2025-11-01T00:00:00317058475
2025-12-01T00:00:00292547938
2026-01-01T00:00:00729780978
2026-02-01T00:00:00308867976
2026-03-01T00:00:00985792982
2026-04-01T00:00:00375180145
2026-05-01T00:00:00301273329
2026-06-01T00:00:004921127499
2026-07-01T00:00:005605181050
2026-08-01T00:00:004525184920
2026-09-01T00:00:005912192060

Additions of a product from category Pasta

Absolute data on adding products from category Pasta with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Pasta
Number of additions Pasta with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us
Privacy policy
© 2006-2026 Listonic. Listonic dev, Listonic ads and Brand Performance are part of Listonic.
Facebook iconLinkedIn icon