Crispbread and rusks
The “Crispbread and rusks” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Crispbread and rusks – shopping list additions
33 309in Sep '25–Aug '26
↑ 12.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
87.9%
Ads 9% | Leaflets 3.1%1. “Crispbread and rusks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Crispbread and rusks | Sweet breakfast snacks | Rice cakes, corn cakes |
|---|---|---|---|
| Sep '25 | 1787 | 4827 | 4340 |
| Oct '25 | 1942 | 4775 | 4593 |
| Nov '25 | 3796 | 4225 | 4281 |
| Dec '25 | 3199 | 3312 | 3653 |
| Jan '26 | 2419 | 6918 | 6214 |
| Feb '26 | 2060 | 8473 | 5445 |
| Mar '26 | 2194 | 7523 | 5753 |
| Apr '26 | 2097 | 6624 | 5228 |
| May '26 | 1692 | 19018 | 5322 |
| Jun '26 | 3131 | 9523 | 8493 |
| Jul '26 | 4482 | 13594 | 12568 |
| Aug '26 | 4510 | 15476 | 12235 |
Crispbread and rusks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Crispbread and rusks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 76 |
| Mar | 83 |
| Apr | 78 |
| May | 172 |
| Jun | 93 |
| Jul | 121 |
| Aug | 122 |
| Sep | 74 |
| Oct | 77 |
| Nov | 109 |
| Dec | 103 |
Crispbread and rusks grows more slowly than the other subcategories: over the 12-month window, it recorded 33,309 additions. Its 12.5% year-over-year growth was below 43.2% for Rice cakes, corn cakes and 78.4% for Sweet breakfast snacks.
2. How do Poles plan to buy in the “Crispbread and rusks” subcategory?
SourcesCrispbread and rusks – source mix
| Sources | Value |
|---|---|
| From leaflets | 1043 |
| From ads | 3003 |
| Organic | 29263 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Crispbread and rusks | 3.13 | 9.02 | 87.85 |
| Sweet breakfast snacks | 19.31 | 12.57 | 68.12 |
| Rice cakes, corn cakes | 6.21 | 0.15 | 93.64 |
Crispbread and rusks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 41 | 2 | 1744 |
| Oct '25 | 43 | 0 | 1899 |
| Nov '25 | 10 | 2089 | 1697 |
| Dec '25 | 8 | 884 | 2307 |
| Jan '26 | 227 | 6 | 2186 |
| Feb '26 | 168 | 2 | 1890 |
| Mar '26 | 146 | 1 | 2047 |
| Apr '26 | 95 | 1 | 2001 |
| May '26 | 47 | 0 | 1645 |
| Jun '26 | 143 | 5 | 2983 |
| Jul '26 | 43 | 3 | 4436 |
| Aug '26 | 72 | 10 | 4428 |
Brands from the “Crispbread and rusks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wasa | 84 | 2 | 4389 |
| Dan Cake | 50 | 2982 | 16 |
| Mamut | 171 | 0 | 105 |
| Pano | 218 | 0 | 31 |
| Sonko | 15 | 0 | 111 |
| Sante | 4 | 0 | 76 |
| Finn Crips | 0 | 0 | 0 |
Organic additions dominate, while paid impulse is not the leading source: over the 12-month window, organic additions accounted for 87.9%, compared with 9.0% from ads and 3.1% from leaflets. The organic share was higher than in one other subcategory, Sweet breakfast snacks, at 68.1%, and lower than in one other subcategory, Rice cakes, corn cakes, at 93.6%. The ad share of Crispbread and rusks sits between those of the two other subcategories, with one higher and one lower.
